Head of Paid Marketing & Growth (MENA)

Property Finder; Dubai; On-site; AED 400,000 - 700,000; Full time

Job summary

Property Finder is seeking a senior marketing leader to own paid and digital acquisition strategy across the Middle East and North Africa. Reporting to the CMO, you will set the vision for search, paid social, display and video to drive growth.

You will build and lead a 5+ person team, manage a large paid media budget end-to-end, and collaborate across Creative, Brand, Product and Analytics to ensure integrated campaigns that move metrics.

Qualifications

• 10+ years in paid and digital marketing with senior leadership experience.
• Bachelor's degree in Marketing, Business, Analytics; MBA preferred.
• Deep fluency in Google Ads, Meta/Facebook Ads, LinkedIn Ads, and programmatic/DSPs.
• Proven ability to manage multi-market budgets and improve CAC, ROAS and LTV.
• Proven ability to run a rigorous test-and-learn function with structured A/B and multivariate testing.
• Data-native mindset with forecasting and executive storytelling.
• Strong stakeholder management and cross-functional leadership.

Responsibilities

• Own the paid and digital marketing strategy end-to-end across markets.
• Build, lead and develop a 5+ paid and digital marketing team.
• Set and own the paid marketing budget, allocating spend and forecasting performance.
• Define KPIs: CAC, LTV, ROAS, funnel conversion and reporting infrastructure.
• Partner with Creative, Brand, Product and Analytics to align experiences as one system.
• Drive a rigorous test-and-learn culture with A/B and multivariate testing.
• Own PropertyFinder's relationships with media, ad-tech and agency partners.
• Track new platforms and privacy/measurement shifts to stay ahead.
• Act as a member of the marketing leadership team shaping broader strategy.

Skills

Paid media strategy

Digital marketing

Leadership

Budget management

Analytics

A/B testing

Programmatic

Forecasting

Stakeholder management

Education

Bachelor's degree in Marketing/Business/Analytics

MBA or equivalent

Tools

GA4

Looker/Tableau

SEMrush

Job description

Property Finder is seeking a senior marketing leader to own paid and digital acquisition strategy across the Middle East and North Africa. Reporting to the CMO, you will set the vision for search, paid social, display and video to drive growth.

You will build and lead a 5+ person team, manage a large paid media budget end-to-end, and collaborate across Creative, Brand, Product and Analytics to ensure integrated campaigns that move metrics.