Head of Online Marketing (or Digital Marketing Manager, Forex Industry Experience Required)

DB Investing; Dubai; On-site; AED 293,000 - 368,000; Full time

Job summary

A leading Forex brokerage is seeking a Head of Online Marketing to lead its digital growth and acquisition campaigns. The ideal candidate will bring at least 5 years of online marketing experience, including 3 in Forex, and a strong understanding of digital tools. This role offers a competitive salary, performance-based bonuses, and the opportunity to lead a dynamic team in a fast-paced environment.

Benefits

Competitive salary

Performance-based bonuses

Fast-paced, international work environment

Opportunity to grow within the company

Qualifications

• Minimum 5 years of experience in online marketing; 3 years in Forex or online trading.
• Proven track record of lead generation in regulated environments.
• Familiarity with regulatory marketing guidelines is a plus.

Responsibilities

• Develop and execute online marketing strategy targeting Forex clients.
• Lead performance marketing efforts across multiple digital channels.
• Manage digital marketing teams and oversee campaigns.

Skills

Online marketing

Forex experience

Digital tools expertise

Leadership skills

Analytical mindset

Tools

Meta Ads Manager

Google Ads

Google Analytics

SEMrush

CRM tools

Job description

We are recruiting for a fast-growing, multi-regulated Forex and CFD brokerage with a global presence across Europe, the Middle East, Africa, and Asia. Our client is committed to delivering innovative trading experiences, superior customer support, and robust digital platforms to our clients and partners worldwide.

Our client is currently seeking a Head of Online Marketing with strong Forex and financial markets experience to lead our digital growth, drive acquisition campaigns, and enhance our global online presence.

Key Responsibilities

• Develop and execute a comprehensive online marketing strategy aligned with business goals, targeting retail and institutional Forex clients.

• Lead all performance marketing efforts across digital channels: Google Ads, Meta, programmatic, YouTube, native ads, affiliates, SEO, email, and more.

• Oversee and manage digital marketing teams, including PPC specialists, SEO experts, content writers, and media buyers.

• Plan and optimise acquisition, lead generation, and retargeting campaigns based on ROI and CPA.

• Coordinate with sales and product teams to align messaging, offers, and funnel optimisation.

• Lead website and landing page optimisation, including A/B testing and CRO strategies.

• Analyse marketing KPIs and provide strategic insights and performance reporting to management.

• Supervise budget planning and media buying across multiple regions (GCC, Europe, LATAM, Asia).

• Stay updated on Forex marketing trends, regulatory restrictions, and digital innovations.

Requirements

• Minimum 5 years of experience in online marketing with at least 3 years in the Forex or online trading industry.

• Proven track record of driving lead generation and user acquisition in regulated environments.

• Strong expertise in digital tools and platforms: Meta Ads Manager, Google Ads, Google Analytics, SEMrush, Tag Manager, CRM tools (Hubspot, Zoho, etc.).

• Deep understanding of tracking systems, UTM structures, pixel integrations, and multi-channel funnels.

• Strong leadership skills and the ability to manage a team and external partners/agencies.

• An analytical mindset with the ability to interpret complex data and trends.

• Familiarity with regulatory marketing guidelines across different jurisdictions is a plus.

• English fluency required; additional languages (Arabic, Spanish, etc.) are a plus.

What We Offer

• Competitive salary and performance-based bonuses

• Fast-paced, international work environment

• Freedom to lead your own department and team

• Opportunity to grow within a dynamic fintech and trading company

• Supportive leadership and a clear strategic roadmap