Head of Marketing & Communication

Hyundai Motor Company; Dubai; On-site; AED 600,000 - 1,000,000; Full time

Job summary

Hyundai Motor Company seeks a Head of Marketing & Communication to define and execute brand, marketing, CSR, digital, and customer engagement strategies across the Middle East and Africa region. This role provides regional leadership, aligns with global brand direction, and drives marketing execution in HMMEA markets.

The position interfaces with Headquarters, manages branding, product launches, digital and CRM efforts, stakeholder engagement, and crisis communications, while steering

Responsibilities

• Develop and execute regional marketing and communication strategies aligned with business objectives and growth priorities.
• Own the regional marketing calendar, campaign roadmap, and performance KPIs.
• Lead marketing execution across HMMEA-managed markets.
• Lead regional brand building, product launch execution, communication strategy, and customer engagement initiatives.
• Oversee digital marketing, CRM operations, lead generation activities, and customer journey enhancement programs.
• Manage corporate communications, public relations, media relations, events, sponsorships, CSR, and crisis communication.
• Manage annual marketing budget planning, allocation, utilization, and ROI tracking.
• Monitor business and marketing KPIs and recommend corrective actions to improve performance.
• Drive performance marketing activities across paid media, SEO/GEO, CRM, analytics, and digital platforms.
• Lead regional digital transformation initiatives across marketing platforms, tools, and processes.
• Serve as the primary marketing interface with Hyundai Motor Company Headquarters and coordinate regional initiatives.

Job description

Job description

Summary Description The Head of Marketing & Communication is responsible for defining and executing Hyundai's brand, marketing, communication, CSR, digital, and customer engagement strategies across the Middle East and Africa region. The role provides regional functional leadership, establishes governance frameworks and performance standards, and drives marketing execution across HMMEA-managed markets. Acting as the primary marketing interface with Headquarters, the position ensures alignment between global brand direction, regional business priorities, and market performance objectives.

Role & Responsibilities

Market Strategy & Execution

• Develop and execute regional marketing and communication strategies aligned with business objectives and growth priorities.
• Own the regional marketing calendar, campaign roadmap, and performance KPIs.
• Lead marketing execution across HMMEA-managed markets.

Brand, Product, Digital & Communication

• Lead regional brand building, product launch execution, communication strategy, and customer engagement initiatives.
• Oversee digital marketing, CRM operations, lead generation activities, and customer journey enhancement programs.
• Manage corporate communications, public relations, media relations, events, sponsorships, CSR, and crisis communication.

Performance Marketing Ownership

• Manage annual marketing budget planning, allocation, utilization, and ROI tracking.
• Monitor business and marketing KPIs and recommend corrective actions to improve performance.
• Drive performance marketing activities across paid media, SEO/GEO, CRM, analytics, and digital platforms.

Digital Transformation Leadership

• Lead regional digital transformation initiatives across marketing platforms, tools, and processes.

HQ & Distributors Stakeholder Alignment

• Serve as the primary marketing interface with Hyundai Motor Company Headquarters.
• Coordinate regional brand & marketing initiatives, all distributors marketing activities, product launch activities, strategic projects across markets and etc.
• Align regional priorities with global brand, communication, and business strategies.

Authority

• Act as the regional functional authority for marketing and communication.
• Approve regional frameworks, standards, governance policies and major marketing initiatives.
• Review and endorse market-level marketing plans and budgets.
• Lead and direct regional digital transformation and performance marketing initiatives.
• Define digital and performance marketing standards, KPIs, and optimization frameworks.

Job requirements

Physical requirements: Normal office duties at the Region HQ. Travel requirements from 15~20%.