Head of Marketing

Vision XR Gallery; Dubai; Hybrid; AED 700,000 - 1,000,000; Full time

Benefits offered by this job

Competitive salary package

International growth opportunities

Autonomy from day one

Job summary

Vision XR Gallery is seeking a Head of Marketing who will take full ownership of the marketing strategy, brand and execution. This role requires leading a complete marketing function across brand, content, digital, CRM, events, partnerships and lead generation — with close collaboration to the Founder & CEO.

You will define the marketing approach, manage external partners, and build a high-performing internal team to drive premium branding and commercial growth globally.

Qualifications

• Experience taking ownership of a brand or marketing function.
• Strong track record in building and executing marketing strategies.
• Experience with digital acquisition, CRM, content and performance marketing.
• Excellent English and Dutch; French is a strong advantage.

Responsibilities

• Define and own Vision XR marketing strategy.
• Lead digital and paid acquisition campaigns.
• Build a systematic lead-generation engine for collectors and corporate clients.
• Develop CRM segmentation, email marketing and client reactivation campaigns.
• Coordinate photography, video, graphic design and other creative production.
• Own the marketing budget and report on KPIs and ROI.
• Work with sales to improve lead quality and conversions.

Skills

Brand ownership

Digital marketing

CRM

Content marketing

Performance marketing

Analytics

Project management

Budget management

English

Dutch

French

Job description

Location: Belgium/ UAE/ India / Switserland

Type: Full-time / Self Employed

Reports directly to: Founder & CEO

About Vision XR Gallery

Vision XR Gallery is a fast-growing contemporary art company with a strong presence in Belgium and expanding international activities.

As we enter our next stage of growth, we are looking for a Head of Marketing to take full ownership of our marketing strategy, brand and execution.

This is not a social media position.

We are looking for someone who can lead the complete marketing function and build a marketing engine that contributes directly to the growth of Vision XR.

The Role

As Head of Marketing, you will define, lead and execute the marketing strategy across Vision XR.

You will be responsible for how the brand is positioned, how we communicate, how we generate attention and qualified demand, and how marketing supports our commercial objectives.

You will work directly with the Founder & CEO, while taking increasing ownership of the entire marketing function.

Your scope includes brand, content, digital, performance marketing, CRM, email, PR, events, partnerships, website and lead generation.

You will also coordinate and manage external agencies, photographers, videographers, designers and other creative partners where required.

Key Responsibilities

• Define and own the overall Vision XR marketing strategy.
• Protect and further develop Vision XR's premium brand positioning.
• Own the complete content strategy across social media, website, email and other channels.
• Lead digital and paid acquisition campaigns.
• Build a systematic lead-generation engine for collectors and corporate clients.
• Develop CRM segmentation, email marketing and client reactivation campaigns.
• Improve website traffic, enquiries and conversion.
• Develop campaigns around artists, exhibitions, new releases and gallery activities.
• Lead marketing for private events and collector experiences.
• Develop PR and media opportunities.
• Build relevant partnerships with luxury brands, communities and commercial partners.
• Coordinate photography, video, graphic design and other creative production.
• Manage external agencies and freelancers.
• Own the marketing budget and allocate resources based on performance.
• Establish clear marketing KPIs and reporting.
• Work closely with sales to improve lead quality and conversion.
• Support Vision XR's international expansion and ensure brand consistency across markets.
• Build and eventually lead a high-performing internal marketing team.

Who We're Looking For

We are looking for someone who combines excellent brand judgement with strong commercial thinking.

You understand premium positioning and storytelling, but you're equally comfortable discussing conversion rates, acquisition costs, CRM performance and revenue.

Ideally, you have:

• 5+ years of relevant marketing experience.
• Experience taking ownership of a brand or marketing function.
• A strong track record in building and executing marketing strategies.
• Experience with digital acquisition, CRM, content and performance marketing.
• Strong understanding of premium or luxury consumers.
• Experience managing agencies, creatives and budgets.
• Strong analytical and reporting skills.
• Excellent project-management capabilities.
• Excellent English & Dutch; French is a strong advantage.
• The ability to operate independently in a fast-moving entrepreneurial environment.

Art industry experience is not required.

Relevant backgrounds could include luxury, premium automotive, hospitality, fashion, watches & jewellery, real estate, architecture, design or other high-end consumer brands.

Who You Are

You are entrepreneurial, creative, commercially driven, structured and highly accountable.

You don't wait to be told what campaign to launch.

You identify the opportunity, develop the strategy, determine what resources are required and make it happen.

You are comfortable moving between high-level brand strategy and hands-on execution.

Most importantly:

You take ownership of results.

What Success Looks Like

Within your first six months, you will have created:

• A clear marketing strategy and annual/quarterly calendar.
• Consistent premium brand standards across Vision XR.
• A significantly stronger and more consistent content operation.
• A measurable digital lead-generation engine.
• Systematic CRM and email marketing.
• Improved website conversion.
• Strong alignment between marketing and sales.
• Clear reporting on marketing performance and ROI.
• A reliable ecosystem of creative partners.
• A marketing operation that no longer requires constant Founder involvement.

Ultimately, your performance will be measured across three areas:

Brand strength. Qualified demand. Commercial impact.

What We Offer

• Full ownership of the marketing function at a rapidly growing contemporary art company.
• Direct collaboration with the Founder & CEO.
• Significant autonomy and responsibility from day one.
• The opportunity to shape and build an international premium brand.
• Access to internationally recognised artists, collectors, events and partnerships.
• The opportunity to build your own marketing team as Vision XR grows.
• Competitive salary package.
• Performance-based incentives.
• International growth opportunities.