Head of Marketing

The First Group Hospitality; Abu Dhabi; On-site; AED 300,000 - 520,000; Full time

Job summary

The First Group Hospitality in Abu Dhabi is seeking an experienced Marketing Manager to lead the club’s marketing, brand, communications, and member engagement activities. The role focuses on establishing the club as a leading luxury private members’ destination, driving membership growth, events, partnerships and revenue-generating initiatives while upholding discretion and premium service standards.

You will work across departments to develop integrated campaigns, manage digital channels, and

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related discipline.
• Minimum 5 years of progressive marketing experience within luxury hospitality or premium brands.
• Demonstrated experience in brand management, digital marketing, CRM, and integrated campaigns.
• Strong commercial mindset with ability to translate marketing into membership growth and revenue.
• Excellent communication, presentation, copywriting, and stakeholder management skills.
• Creative and strategic thinker with attention to luxury branding and customer experience.
• Ability to manage multiple campaigns, agencies, budgets, and deadlines.
• Strong interpersonal skills to engage with senior stakeholders, VIPs, and members.
• UAE/GCC experience within luxury environment is highly desirable.

Responsibilities

• Develop and execute an integrated marketing strategy aligned with the club’s positioning and commercial objectives.
• Lead brand identity development and ensure a consistent luxury image across touchpoints.
• Plan campaigns to drive membership enquiries, acquisition, engagement, retention, and brand awareness.
• Manage digital marketing channels including social media, website, CRM, email marketing, paid campaigns, and content.
• Create marketing collateral showcasing lifestyle, dining, events, and member benefits.
• Lead marketing activities for events, VIP occasions, launches, partnerships and experiences.
• Identify and develop strategic partnerships with luxury brands and high-profile stakeholders.
• Manage PR, media relations, influencer engagement, and external suppliers.
• Collaborate with Membership, Events, F&B, Operations to support business objectives and member experience.
• Monitor market trends, campaign performance, analytics and KPIs to improve results.
• Manage the marketing budget with a focus on return on investment.
• Maintain discretion and brand integrity in a private members environment.

Skills

Marketing Strategy

Brand Management

Digital Marketing

CRM

Content Creation

Campaign Management

Stakeholder Management

Luxury Hospitality Experience

UAE/GCC Experience

Education

Bachelor's degree in Marketing

Tools

CRM platforms

CMS/Marketing tools

Job description

Overview

About The First Group Hospitality

The First Group Hospitality is a Dubai-headquartered, full-service hospitality management company specialising in hotel operations, asset management, and F&B strategy. With a team of industry veterans and a proven track record, the company delivers tailored solutions that enhance efficiency, optimise revenue, and maximise asset value for investors and hotel owners.

As a trusted third-party hotel management provider, The First Group Hospitality partners with leading global brands to drive operational excellence and long-term profitability, thanks to expertise spanning property performance optimisation, cost management, and guest experience enhancement. Beyond management, The First Group Hospitality develops and operates a dynamic portfolio of upscale hotels, residences, and award-winning restaurants, creating high-value hospitality assets that stand out in the market.

For more information, visit tfghospitality.com

Job Description

The First Group Hospitality, Exclusive Private Members' Club in Abu Dhabi is seeking an experienced and commercially driven Marketing Manager to lead the club’s marketing, brand, communications, and member engagement activities. The successful candidate will play a key role in establishing and strengthening the club’s position as a leading luxury private members’ destination in Abu Dhabi, while supporting membership growth, engagement, events, and revenue-generating initiatives.

Key Responsibilities

• Develop and execute an integrated marketing strategy aligned with the club’s positioning, commercial objectives, and membership goals.
• Lead the development and protection of the club’s brand identity, ensuring a consistent luxury image and tone across all touchpoints.
• Plan and deliver targeted campaigns to drive membership enquiries, acquisition, engagement, retention, and brand awareness.
• Manage digital marketing channels including social media, website, CRM, email marketing, paid campaigns, and online content.
• Develop compelling content and marketing collateral showcasing the club’s lifestyle, dining, events, experiences, facilities, and member benefits.
• Lead marketing and promotional activities for club events, VIP occasions, seasonal campaigns, launches, partnerships, and special experiences.
• Identify and develop strategic partnerships with luxury brands, lifestyle partners, corporate organizations, media, and other relevant stakeholders.
• Manage PR, media relations, influencer engagement, photography, videography, creative agencies, and external marketing suppliers.
• Work closely with Membership, Events, F&B, Operations, and other departments to ensure marketing initiatives support overall business objectives and the member experience.
• Monitor market trends, competitor activity, member insights, campaign performance, digital analytics, and marketing KPIs to continuously improve results.
• Manage the marketing budget effectively, ensuring strong commercial value and return on marketing investment.
• Maintain the highest standards of discretion, professionalism, and brand integrity expected within an exclusive private members’ environment.

Desired Skill & Expertise

• Bachelor’s degree in Marketing, Communications, Business, or a related discipline.
• Minimum 5 years of progressive marketing experience, preferably within luxury hospitality, private members’ clubs, premium lifestyle, leisure, F&B, or luxury brands.
• Demonstrated experience in brand management, digital marketing, social media, CRM, content strategy, and integrated campaigns.
• Strong commercial mindset with the ability to translate marketing activity into membership growth, engagement, and revenue opportunities.
• Excellent communication, presentation, copywriting, and stakeholder management skills.
• Creative and strategic thinker with strong attention to detail and an appreciation for luxury branding and customer experience.
• Proven ability to manage multiple campaigns, events, agencies, suppliers, budgets, and deadlines simultaneously.
• Strong interpersonal skills with the confidence to engage with senior stakeholders, partners, VIPs, and high-profile members.
• UAE/GCC experience within a luxury or premium environment is highly desirable.