Head of Customer Retention & Lifecycle (Remote)

Airalo; Dubai; On-site; AED 365,173 - 524,090; Full time

Job summary

Airalo is seeking a Customer Retention Director to own how we drive repeat usage, engagement, and long‑term value. You will define lifecycle strategies, activate users across CRM, Product, and Data, and build a scalable system that drives revenue.

This remote role supports teams across Europe, with tiered salary ranges and open discussion on offers. You will lead experiments, segmentation, and incentives, partnering with Data to measure impact and optimize retention across channels and journeys.

Qualifications

• 10+ years in CRM, lifecycle, retention, or growth roles.
• Experience owning lifecycle strategy in a B2C or mobile-first company.
• Strong hands-on experience with CRM platforms (CleverTap, Braze, Iterable, etc.).
• Proven ability to drive measurable improvements in retention, LTV, or repeat rate.
• Strong experimentation mindset (A/B testing, cohort analysis, incrementality).
• Deep understanding of user segmentation and lifecycle journeys.

Responsibilities

• Own retention as a cross functional system spanning CRM, Product, and Data.
• Define lifecycle strategy across activation, retention, engagement, and referral.
• Lead CRM channels end to end (push, email, in‑app messaging, app inbox).
• Define and drive Product requirements across onboarding, engagement, and lifecycle UX.
• Build and scale a lifecycle system that drives repeat usage and revenue.
• Work with Data and CRM to refine segmentation strategy across user types, markets, and behaviors.
• Design and run experiments across messaging, timing, journeys, and incentives.
• Partner with Data to define measurement frameworks, segmentation, and incrementality.
• Own how incentives (discounts, Airmoney, referrals) are used within lifecycle.

Skills

CRM platforms

Lifecycle strategy

Retention growth

A/B testing

Cohort analysis

Cross-functional collaboration

Data-driven decisions

Firebase

GA4

Adjust

SQL

Tools

Firebase

GA4

Adjust

SQL

Job description

Airalo is seeking a Customer Retention Director to own how we drive repeat usage, engagement, and long‑term value. You will define lifecycle strategies, activate users across CRM, Product, and Data, and build a scalable system that drives revenue.

This remote role supports teams across Europe, with tiered salary ranges and open discussion on offers. You will lead experiments, segmentation, and incentives, partnering with Data to measure impact and optimize retention across channels and journeys.