Head - Integrated Marketing Services

Dubai Airports; Dubai; On-site; AED 550,000 - 900,000; Full time

Job summary

Dubai Airports in Dubai seeks a Head of Integrated Marketing & Communications to lead the development and execution of multi-channel marketing strategies for the organisation and its brands.

You will drive cohesive marketing plans, partner with internal teams and agencies, and manage budgets and governance while delivering measurable outcomes for senior leadership.

Qualifications

• Bachelor's degree in Marketing, Communications, Advertising, or related field with 10+ years of experience.
• 7–10 years of integrated marketing and communications experience in creative agencies, marketing environments, aviation, airports, or related industries.
• Proven ability to develop multi-channel marketing strategies with measurable outcomes.
• Strong brand management, campaign planning, stakeholder engagement, and performance measurement.
• Influence with senior stakeholders and cross-functional teams; experience with agencies and external partners.
• Data-driven mindset with analytics experience to improve outcomes; excellent business writing and communication.

Responsibilities

• Lead development and execution of integrated marketing and communications strategies for Dubai Airports and its brands.
• Deliver cohesive cross-channel marketing plans, calendars, and activities aligned to brand strategy.
• Partner with internal teams and external agencies to ensure consistent messaging across channels.
• Manage planning of activities within timelines, scope, and budget.
• Drive stakeholder engagement across functions and manage expectations throughout projects.
• Prepare clear performance reports and insights for senior leadership.
• Ensure compliance with brand guidelines, legal requirements, and ethical standards.
• Oversee multiple projects with governance, documentation, and transparency.

Skills

Integrated marketing strategy

Brand management

Campaign planning

Stakeholder engagement

Performance measurement

Project management

Analytics

Creative thinking

Business writing

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Communications/Advertising

Marketing certifications (CIM, DMI, CMMP) desirable

Tools

Adobe Creative Suite

Canva

Microsoft Office

Job description

Job Description:

THIS IS WHAT FUTURE FOCUS FEELS LIKE

STRATEGY AND DEVELOPMENT

Head – Integrated Marketing & Communications

The Brand & Communications function protects and grows Dubai Airports’ reputation and stakeholder confidence by shaping how the organisation and its brands are understood, experienced and trusted by internal and external audiences. Through its Communications, Marketing, Brand, Content & Production capabilities, the function delivers consistent, engaging communications and marketing activities that strengthen the brand and supports business objectives.

What you’ll deliver

• You’ll lead the development and execution of integrated marketing and communications strategies for Dubai Airports and Dubai Airports brands, internally and externally.
• You’ll deliver cohesive, cross-channel marketing and communications plans, calendars, and activities aligned to Dubai Airports’ brand strategy and corporate priorities.
• You’ll partner with internal teams and external agencies to drive consistent, high-quality messaging across all channels.
• You’ll manage the planning of integrated marketing and communications activities, ensuring delivery within agreed timelines, scope, and budget.
• You’ll drive strong stakeholder engagement by collaborating across functions, aligning objectives, and managing expectations throughout the project lifecycle.
• You’ll prepare clear performance reports and insights for senior leadership, highlighting outcomes, learnings, and recommendations.
• You’ll ensure all marketing and communications activities comply with brand guidelines, legal requirements, and ethical standards.
• You’ll manage multiple projects simultaneously, maintaining strong governance, documentation, and transparency.

What you bring

• You’ll hold a bachelor’s degree in Marketing, Communications, Advertising, or a related field with 10+ years of overall professional experience, with 7-10 years relevant experience in integrated marketing and communications roles with a background in creative agencies, marketing environments, aviation, airports, or related industries.
• You’ll have proven experience developing and delivering integrated, multi-channel marketing and communications strategies.
• You’ll have strong expertise in brand management, campaign planning, stakeholder engagement, and performance measurement.
• You’ll have demonstrated ability to influence and collaborate with senior stakeholders and cross-functional teams.
• You’ll have experience working with agencies, suppliers, and external partners to deliver complex initiatives.
• You’ll have strong project management skills, with the ability to manage multiple priorities and deliver against deadlines as well as a data-driven mindset with experience using analytics and insights to improve outcomes.
• You’ll have excellent creative thinking, communication and business writing skills.
• Proficiency in marketing tools and platforms, Microsoft Office, and creative tools (e.g. Adobe Creative Suite, Canva).
• Lastly, professional marketing certifications such as CIM, DMI, or CMMP are desirable.

Life at Dubai Airports

Fast-moving and fast-growing, Dubai Airports is a business that’s all about delivering great airport experiences, 24 hours a day. Life here means always pushing – and being pushed – to work better and smarter. With us, you’ll be encouraged to be the best you can be. You’ll be part of the team that connects the world. And at every opportunity, you’ll go beyond; delivering an advanced, innovative future for yourself and our business, and making an Impact that delivers for Dubai.