GTM & Product Lead, Co-Badge Credit Cards (UAE)

Mastercard Inc.; Dubai; On-site; AED 450,000 - 600,000; Full time

Job summary

Mastercard UAE seeks a Manager for Customer Solutions Centre Go-to-Market & Product Commercialization of co-badge credit propositions. You will lead commercialization, pricing, and tier design, coordinating with issuers and central product teams to drive adoption and revenue growth.

Role focuses on defining CVP strategies, building business cases, and delivering end-to-end product launches. You’ll work with stakeholders across partners, banks, and internal teams to optimize portfolio performance.

Qualifications

• Deep understanding of consumer credit card products, portfolio economics, rewards, and loyalty programs.
• Experience developing and managing premium and mass-market card propositions.
• Demonstrated ability to build product strategies, business cases, and commercialization plans.
• Strong stakeholder management and influencing skills across senior client and internal audiences.
• Proven track record of launching and scaling payment or card product.

Responsibilities

• Define co-badge credit product strategy, roadmap, tier architecture, pricing/CVP inputs and interchange approach with Business Development and central product teams.
• Align product plans with UAE market dynamics, regulatory requirements and issuer/customer needs.
• Monitor adoption, spend behaviour, profitability and portfolio performance to refine strategy and investment priorities.
• Design differentiated CVPs across mass, affluent, premium and ultra-premium tiers in collaboration with central product teams.
• Develop benefit frameworks spanning travel, lounge access, dining, entertainment, rewards, cashback, digital/e-commerce, insurance and protection.
• Build business cases, ROI assessments and recommendations for new benefits and proposition enhancements.
• Lead end-to-end product and customized CVP commercialization of co-badge credit products from concept to market launch.
• Support Business Development team to develop go-to-market strategies for specific issuers and strategic merchants.
• Support business development efforts through product positioning, client presentations, and solution selling.
• Track pipeline opportunities and support issuer acquisition and conversion activities.
• Work with Central Product team to create sales enablement materials, product guides, competitive analyses, and commercialization toolkits.

Skills

Consumer credit cards

Portfolio economics

Rewards & loyalty programs

Commercialization strategies

Stakeholder management

Product strategy

Launch & scale

Job description

Mastercard UAE seeks a Manager for Customer Solutions Centre Go-to-Market & Product Commercialization of co-badge credit propositions. You will lead commercialization, pricing, and tier design, coordinating with issuers and central product teams to drive adoption and revenue growth.

Role focuses on defining CVP strategies, building business cases, and delivering end-to-end product launches. You’ll work with stakeholders across partners, banks, and internal teams to optimize portfolio performance.