Growth & Marketing Analytics Lead (SQL + AI)

Talabat Holding; Dubai; On-site; AED 180,000 - 300,000; Full time

Job summary

instashop is seeking a Business Analytics Specialist - Growth and Marketing in Dubai to turn complex business, customer, and marketing data into commercially relevant insights. The role requires strong SQL expertise and covers growth, customer behavior, revenue, profitability, marketing performance, and operations.

Generative AI will be used to accelerate analysis and reporting. The candidate will build scalable analytics workflows, develop dashboards, and translate findings into actionable

Qualifications

• 3-5 years of experience in Business Analytics, Data Analytics, Strategy Analytics, Growth Analytics, or a related field.

Responsibilities

• Analyze performance across growth, customer behavior, revenue, profitability, marketing, and operations.
• Write and optimize SQL queries to extract, manipulate, and analyze large datasets.
• Conduct analytical deep dives to uncover trends, performance gaps, growth opportunities, and key business drivers.
• Translate complex datasets into clear recommendations for stakeholders.
• Maintain accuracy and consistency across analytical outputs and measurement logic.
• Support forecasting, scenario modeling, and impact estimation for new initiatives.
• Analyze customer acquisition, activation, retention, churn, and customer value.
• Perform cohort and segmentation analysis to understand differences in customer behavior.
• Support targeting strategies using behavioral and lifecycle cohorts.
• Identify patterns to improve engagement, retention, and commercial performance.

Skills

SQL

Excel/Sheets

BI tools

Analytical thinking

Stakeholder collaboration

Generative AI

Tools

Tableau

Power BI

Looker

Metabase

Python

Job description

instashop is seeking a Business Analytics Specialist - Growth and Marketing in Dubai to turn complex business, customer, and marketing data into commercially relevant insights. The role requires strong SQL expertise and covers growth, customer behavior, revenue, profitability, marketing performance, and operations.

Generative AI will be used to accelerate analysis and reporting. The candidate will build scalable analytics workflows, develop dashboards, and translate findings into actionable