Growth-Focused Digital Ad Strategist (Programmatic & Mobile)

Flip retail; United Arab Emirates; On-site; AED 120,000 - 240,000; Full time

Job summary

Flip retail is seeking a digital advertising specialist with 3+ years of experience to manage display campaigns across multiple countries. You will optimize programmatic media buys, landing pages, and user funnels while reporting ROI and KPIs to the head of department.

You will collaborate with internal teams, run A/B tests, and stay ahead of industry trends to drive performance in mobile advertising and marketing.

Qualifications

• Experience in setting up and optimizing Google Advertising campaigns.
• Proficient in programmatic media buying strategies.
• Experience optimizing landing pages and funnels.
• Experience with A/B and multivariate experiments.
• Strong knowledge of analytics tools and data interpretation.
• Familiar with telecom DCB or VAS campaigns is a plus.

Responsibilities

• Plan and execute display ad campaigns in multiple countries.
• Measure and report performance against goals (ROI and KPIs).
• Identify trends and optimize spend and performance based on insights.
• Brainstorm and develop new creative strategies.
• Run experiments and conversion tests.
• Collaborate with internal teams to create landing pages and improve UX.
• Apply strong analytical skills to optimize strategies and user journeys.
• Manage campaigns in designated countries and report to head of department.

Skills

Google Ads expertise

Programmatic media buying

Landing page optimization

A/B testing

Web analytics

Google Analytics

Google Tag Manager

Excel

Tableau

Data-driven mindset

Tools

Google Analytics

Google Tag Manager

Tableau

Job description

Flip retail is seeking a digital advertising specialist with 3+ years of experience to manage display campaigns across multiple countries. You will optimize programmatic media buys, landing pages, and user funnels while reporting ROI and KPIs to the head of department.

You will collaborate with internal teams, run A/B tests, and stay ahead of industry trends to drive performance in mobile advertising and marketing.