Graphic Designer - Retail Marketing and Branding

Apparel Group; Dubai; On-site; AED 60,000 - 90,000; Full time

Job summary

Apparel Group in Dubai, United Arab Emirates, is seeking a creative Graphic Designer to support retail marketing and visual communications across stores and campaigns. You will transform marketing concepts into promotional displays, brand graphics and brochures while aligning with established brand guidelines.

The role emphasizes strong typography, color theory and layout skills to create impactful storefront and promotional materials.

Qualifications

• Strong understanding of graphic design principles, layout, typography and colour selection.
• Ability to translate marketing ideas into practical visual artwork for retail campaigns.
• Knowledge of retail branding and brand presentation.

Responsibilities

• Translate marketing concepts into graphic designs for retail promotions and brand communications.
• Develop distinctive logos for products and in-house brands, plus visuals for marketing literature.
• Create original design concepts, layouts and graphics using composition and typography principles.
• Apply varied techniques and colour palettes to meet marketing requirements.
• Generate visuals based on briefs from territory marketing teams.
• Determine size, placement and arrangement of illustrations and text.

Skills

Branding

Logos

Posters

Typography

Adobe Photoshop

Print

Tools

Adobe Photoshop

Large-format printing

Job description

Job Snapshot

Graphic Designer - Retail Marketing and Branding Job Snapshot - Role: Graphic Designer - Location: Dubai, United Arab Emirates - Industry: Apparel and Fashion - Function: Graphic Design - Experience: Not specified - Job Type: Full Time - Work Arrangement: On-site

Position Overview

Apparel Group is seeking a creative Graphic Designer to support retail marketing and visual communication activities in Dubai, United Arab Emirates. The position involves transforming marketing ideas and creative concepts into promotional displays, brand graphics, advertising materials and marketing brochures for products and services. The role requires an understanding of retail branding, graphic design principles and visual presentation. Working closely with concept marketing teams and visual merchandisers, the Graphic Designer will develop artwork for seasonal campaigns, store window displays, promotional signage and marketing literature while maintaining consistency with established brand guidelines.

Job Details

• Country: United Arab Emirates
• City: Dubai
• Industry: Apparel and Fashion
• Function: Graphic Design
• Salary: Not disclosed
• Gender: No Preference
• Candidate Nationality: Not specified
• Job Type: Full Time
• Work Arrangement: On-site

Key Responsibilities

Creative Design and Artwork Development

• Translate marketing concepts, business requirements and creative ideas into effective graphic designs for retail promotions and brand communications.
• Develop distinctive logos for products and in-house brands, along with visual designs for marketing literature.
• Create original design concepts, sample layouts and graphic representations using established principles of composition, typography and visual aesthetics.
• Apply varied creative techniques and colour palettes to develop graphics that meet specific marketing requirements.
• Generate visual themes and artwork based on creative briefs received from territory marketing teams.
• Determine the appropriate size, positioning and arrangement of illustrations, text and other design elements.
• Select suitable typography, font sizes and visual treatments for different promotional formats.
• Review completed layouts and recommend improvements to enhance design quality and visual communication.

Retail Promotions and Brand Presentation

• Design promotional posters, logos, advertising displays and other marketing graphics for retail concepts.
• Prepare artwork and design proposals for brochures, leaflets, coupons, flyers and related promotional materials.
• Develop indoor and outdoor signage artwork in line with the requirements of individual retail brands.
• Create seasonal window display designs for retail concepts and stand-alone stores, including new store openings and existing locations.
• Coordinate with concept marketing teams to produce graphics that comply with the relevant branding guidelines.
• Support the development of promotional visuals for different retail territories and seasonal marketing activities.

Visual Merchandising Coordination

• Work closely with visual merchandisers to understand their requirements for seasonal store changes and window display themes.
• Develop graphics and display artwork that complement the visual merchandising direction of individual retail concepts.
• Coordinate the preparation of promotional materials required for store presentation and marketing campaigns.
• Ensure that creative artwork supports consistent visual branding across relevant retail locations.

Print Production and Artwork Management

• Coordinate and assist with large-format printing, including colour management and print profile requirements.
• Oversee printing requirements for territory operations and stand-alone stores, including vinyl posters, backlit posters and other display graphics.
• Ensure that promotional visuals are laminated, mounted and distributed to the relevant territories according to schedule, where applicable.
• Check artwork layouts and production specifications to support accurate reproduction of approved designs.
• Maintain large-format printers when required as part of the assigned responsibilities.

Design Research and Marketing Support

• Prepare Photoshop presentations and visual design materials under the direction of the Marketing Manager.
• Research current graphic design styles, market developments and changing customer preferences.
• Stay informed about developments in information technology and their relevance to creative design activities.
• Explore emerging design tools, techniques and technologies that can support graphic artwork production.
• Coordinate with marketing colleagues to understand creative requirements and develop appropriate visual solutions.

Professional Skills and Design Capabilities

Relevant capabilities include:

• Strong understanding of graphic design principles, layout composition, typography and colour selection.
• Ability to develop creative concepts and translate marketing ideas into practical visual artwork.
• Knowledge of retail promotional materials, advertising graphics and brand presentation.
• Ability to design logos, marketing brochures, posters, signage and seasonal display graphics.
• Familiarity with Adobe Photoshop for preparing artwork presentations.
• Understanding of large-format printing processes, colour management and print production requirements.
• Ability to interpret and follow individual brand guidelines.
• Attention to detail when reviewing layouts, preparing artwork and coordinating printed materials.
• Effective communication and coordination with marketing teams and visual merchandisers.
• Awareness of graphic design trends, emerging technologies and evolving customer expectations.

Role Contribution

The Graphic Designer plays an important role in supporting the visual identity and promotional activities of Apparel Group 's retail concepts. By combining creative design with practical artwork production, the position contributes to seasonal store presentations, marketing campaigns and consistent brand communication. The role requires the ability to respond to different creative requirements, coordinate with relevant teams and deliver promotional artwork that meets established design standards and production schedules.