Brand Strategy Lead — Group Portfolio Marketing

Salt Digital Recruitment; Abu Dhabi; On-site; AED 300,000 - 520,000; Full time

Job summary

Salt is seeking a Marketing Manager - Brand Strategy to lead brand planning across a diverse portfolio within the GCC. The role shapes a group-wide marketing playbook, aligning audiences, positioning, and commercial objectives across units.

You will serve as a strategic connector between group leadership and business units, ensuring brand coherence while allowing each unit to speak to its market with impact.

Qualifications

• Proven experience in brand marketing across multiple units or a holding group.
• Strong strategic thinking with ability to execute hands-on when needed.
• Experience managing budgets, agencies, and cross-brand campaigns.

Responsibilities

• Develop brand marketing strategies and annual plans for portfolio companies.
• Maintain brand coherence at group level while tailoring messaging per unit.
• Collaborate with group leadership and portfolio teams on goals and priorities.
• Oversee budgets, agencies, and campaign performance across brands.
• Bridge group vision with business-unit execution and timing.
• Monitor brand health and report campaign effectiveness across the portfolio.
• Identify opportunities for shared marketing efficiencies and best practices.

Skills

Brand marketing

Strategic thinking

Stakeholder management

Budget management

Agency management

Campaign delivery

Job description

Salt is seeking a Marketing Manager - Brand Strategy to lead brand planning across a diverse portfolio within the GCC. The role shapes a group-wide marketing playbook, aligning audiences, positioning, and commercial objectives across units.

You will serve as a strategic connector between group leadership and business units, ensuring brand coherence while allowing each unit to speak to its market with impact.