Global Lead, Branding & Marketing - Oncology

Glenmark Pharmaceuticals; Dubai; Remote; AED 440,000 - 588,000; Full time

Job summary

A global pharmaceutical company is seeking a skilled Global Lead for Branding & Marketing in Oncology. This role focuses on commercial strategy, market understanding, and executing innovative marketing programs. Ideal candidates will have over 10 years in pharmaceutical marketing, expertise in oncology, and experience managing brand strategies. Strong analytical skills and project management abilities are essential. This position offers a flexible working environment across Europe or Emerging Markets.

Qualifications

• 10+ years of overall experience in pharmaceutical marketing, with at least 3-5 years in Oncology.
• Exposure to Europe and Emerging Markets.
• Brand management experience minimum 5 years.
• Fluency in written and spoken English and ideally 1 other language.

Responsibilities

• Support brand strategy & positioning for Innovative Oncology.
• Manage annual local/regional brand plans.
• Drive discussions for internal and external sales performance.

Skills

Pharmaceutical marketing

Oncology knowledge

Cross-functional collaboration

Analytical skills

Project management

Education

Advanced degree in business or marketing

Job description

Designation: Global Lead, Branding & Marketing - Oncology

Business Unit: Innovative Business

Function: Branding & Marketing

Location: Flexible (Europe or Emerging Markets)

Reporting to: Vice President & Lead – Commercial Oncology

Role Overview/Purpose

• Responding to the growth in this business, we are looking to recruit a Global Lead to support commercial strategy development, market understanding, launch readiness, and execute on marketing programs to drive differentiation, positioning, market research, competitive monitoring, resource allocation, and digital solutions to drive growth of the Innovative Business.
• The Brand lead will serve as the expert for the Innovative portfolio in Oncology, to build and execute the commercial plans for pre-launch and launch activities as well as support the necessary cross-functional launch preparation, working in partnership with both regional and local leads.
• Further, the incumbent will support commercialization activities including strategic planning and implementation, communication, budget management and training plans in collaboration with Clinical, Medical Affairs, Alliance Management and Medical Information.

Overall Job Responsibilities

Innovation

• Support the ongoing development of the global brand strategy & positioning
• Structuring future commercial growth plans in Innovative Oncology
• Support the build of innovative digital marketing solutions down to a country level – leveraging the current/future CRM/SFA system plans
• Support adoption of specific marketing multi-channel digital programs
• Facilitate and proactively manage best practice sharing across countries
• Identify, with the rest of the team, potential gaps in the current portfolio and suggest additional focus areas or life cycle management activities

Operational Excellence

• Support the delivery of annual local/regional brand plans in alignment with Global Plans
• Provide strategic & tactical support to local teams to ensure successful launch preparation and execution to fully leverage business opportunities and respond to local needs.
• Managing internal dashboards to track discipline of execution across our businesses, and building senior leadership reports
• Ongoing review of marketing KPIs to ensure achievement and consulting with respective Marketing leads on remedial action required
• Review of relevant Market research – with mitigation tactics identified and agreed with local markets
• Re-evaluation of sales force deployment and Medical supporting needs

Financial

• Working with key countries & regions to ensure financial performance for innovative assets
• Managing assigned marketing budget

Stakeholder Management

• Drive dashboard discussions for external and internal sales and efforts of the oncology products
• Monitor country performance against agreed Sales & Marketing KPIs, and work with countries and the regions to identify opportunities for improvement
• Be the link between global branding and marketing, cross-functional teams and local marketing teams
• Work closely with cross functional team and affiliates to develop commercial strategy, tactics, & messaging platforms

Educational Qualifications

• Advanced degree in business, marketing

Experience

• Background in pharmaceutical marketing with a minimum 10+ years of overall experience, with at least 3-5 years in Oncology.
• Exposure to Europe and Emerging Markets
• Brand management experience minimum 5 years
• Fluency in written and spoken English (+ ideally 1other language)

Knowledge and Skills (Functional / Technical)

• Astrong understanding of the pharma business, especially for innovative assets and biosimilars, with a proven record of collaborating with the various cross-functional teams in the decision-making process
• Strong understanding of oncology therapeutic area
• Ability to develop and implement sound marketing and digital strategies based on the visionof the company. Has superior analytical skills, strong commercial judgement and pragmatism. Demonstrated creativity and effectiveness in addressing major strategic challenges.
• Ability to work under pressure while preserving transparency, respectful behaviours, cross functional leadership and team work attitude.
• Exceptional communications skills(verbal and written)
• Solid knowledge of Marketing Strategic Planning
• Profound skills to create commercial strategies
• Ability to work in a matrix organization
• Excellent project management capabilities