Exhibitions Marketing Lead: Growth, Strategy & Partnerships

dmg events; Dubai; On-site; AED 240,000 - 480,000; Full time

Job summary

dmg events is a global exhibitions and publishing company based in Dubai, UAE. We are seeking a senior marketing professional to develop and execute integrated campaigns across our exhibitions, conferences, awards and digital products.

The role focuses on driving audience growth, exhibitor and visitor engagement, brand development and partnerships while managing budgets and timelines. You will lead cross-functional teams, optimize performance through analytics, and collaborate with media

Qualifications

• Bachelor's or Master's degree in Marketing, Communications, Business or a related discipline.
• Strong understanding of integrated marketing strategies, campaign planning, digital marketing and audience development.
• Native Arabic speaker with fluency in English is mandatory.
• Experience in exhibitions, conferences or events marketing is desirable.
• Knowledge of data management, analytics, brand development and marketing measurement.

Responsibilities

• Develop and implement integrated marketing strategies for exhibitions, conferences, awards and digital products aligned with business objectives and event goals.
• Define target audiences, customer segments, personas, value propositions and messaging strategies to improve campaign effectiveness.
• Manage and optimize marketing budgets by maintaining accurate budget tracking and ensuring efficient use of resources.
• Develop and manage marketing calendars, campaign schedules and content plans to ensure timely delivery of marketing activities.
• Oversee the creation, development and delivery of marketing materials across multiple channels, ensuring alignment with brand standards.
• Manage data management and audience development initiatives by ensuring effective data governance, enrichment and database maintenance.
• Monitor campaign performance through analytics, reporting and insights to improve marketing effectiveness and achieve KPIs.
• Manage digital channels including websites, email marketing and social media platforms to strengthen event visibility and engagement.
• Develop and manage relationships with media partners, industry associations and external stakeholders to increase event exposure.
• Source, appoint and manage external suppliers and agencies to support successful marketing delivery.
• Support sales and event teams with market research, insights and marketing materials to strengthen strategic partnerships and commercial opportunities.
• Stay updated with emerging marketing trends, technologies and best practices to continuously improve campaign strategies and performance.

Skills

Strategic marketing

Campaign management

Copywriting

Digital marketing

Marketing analytics

CRM automation

Project management

Stakeholder Mgmt

Creativity

Attention to detail

Education

Bachelor's or Master's degree in Marketing, Communications, Business or related

Tools

Salesforce

Google Analytics

Power BI

Adestra

Social media manager

Job description

dmg events is a global exhibitions and publishing company based in Dubai, UAE. We are seeking a senior marketing professional to develop and execute integrated campaigns across our exhibitions, conferences, awards and digital products.

The role focuses on driving audience growth, exhibitor and visitor engagement, brand development and partnerships while managing budgets and timelines. You will lead cross-functional teams, optimize performance through analytics, and collaborate with media