Global Communications Lead: Media & Exec Strategy

Binance; United Arab Emirates; Hybrid; AED 320,000 - 520,000; Full time

Benefits offered by this job

Work-from-home arrangement

Competitive compensation and benefits

Job summary

Binance in the United Arab Emirates seeks an experienced communications professional to lead executive speaking engagements, secure high-impact media coverage, and craft consistent messaging across channels including legal and policy alignment.

You will build media relations, support corporate announcements, and drive brand trust with a global audience in a fast-paced fintech environment. Hybrid work is available with competitive compensation and growth opportunities.

Qualifications

• Experience in creative, agency, marketing, operations, or project/program management environments.
• Experience working in fintech, tech, crypto, or similarly fast-paced industries highly preferred.
• Collaborative mindset, who puts efficient collaboration and team success as the top priority for their work output.
• Experience in project management, workflow coordination, or other operations experience.
• Strategic, proactive, and solutions-oriented mindset.
• In-depth understanding of the creative process, including static and video production.
• Prior experience with complex problem-solving and SOP development.
• Advanced proficiency in Asana (or similar tools), including workflow automation, reporting dashboards, and integrations.
• Hands-on experience integrating AI tools into creative production workflows. Familiarity with LLM-based tools (e.g. Claude, ChatGPT, SafuGPT), AI image/video generation platforms, and creative automation tools (e.g. Figma plugins, Adobe AI features, localisation platforms).
• Experience evaluating, procuring, and onboarding creative tools. Ability to assess requirements, build business cases for tool investment, and manage vendor relationships.

Responsibilities

• Oversee Binance’s speaker program, securing high-impact speaking engagements, managing logistics/speaker calendars and briefing documents.
• Develop newsworthy stories and secure earned ops—including key media, KOL and podcast interviews—focused on security, compliance, product innovation, and institutional growth.
• Maintain and build Binance’s core executive speaker bench – support media trainings, ensure delivery of consistent messages across channels, elevate executive profiles to be credible and leading voices in the industry
• Consistently deliver industry and market insights for earned media ops to further Binance’s position in key market issues, policies and trends
• Build, maintain and expand key media relationships with top-tier business, finance, tech, and crypto/trade media
• Consistently secure high-quality and impactful media coverage, including interviews, commentary, op-eds, and feature stories for key spokespeople
• Support key corporate announcements, partnerships and campaigns, while ensuring strong cross team alignment and supporting localized strategies
• Maintain and evolve Binance’s master messaging architecture for internal and external use for core company initiatives and narratives
• Develop a cohesive story across channels for core business priorities and verticals, while working closely with legal, compliance and policy teams to ensure compliant and consistent communications
• Own Binance’s presence and position in major industry rankings and reports
• Lead and manage the global awards database end-to-end, including nomination submissions and tracking relevant opportunities
• Leverage and support key industry voices and relationships for various communications efforts and campaigns

Skills

Creative

Agency experience

Marketing

Operations

Project management

Tools

Asana

Job description

Binance in the United Arab Emirates seeks an experienced communications professional to lead executive speaking engagements, secure high-impact media coverage, and craft consistent messaging across channels including legal and policy alignment.

You will build media relations, support corporate announcements, and drive brand trust with a global audience in a fast-paced fintech environment. Hybrid work is available with competitive compensation and growth opportunities.