Growth Marketing Specialist

MASS POTATO CHIPS; Dubai; On-site; AED 52,000 - 70,000; Full time

Benefits offered by this job

Competitive salary (AED 5,500)

Job summary

Mass Potato Chips, a renowned Food and Beverage Manufacturing company based in Dubai, UAE, is seeking a Growth Marketing Specialist to develop and execute marketing strategies for our food products. You will drive campaigns across digital and traditional channels and coordinate with sales to hit promotional targets.

The role requires 4–6 years of FMCG marketing experience in UAE, strong analytical skills, and knowledge of digital tools.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Proven experience in marketing within the FMCG or food industry.
• Strong analytical and market research skills.
• Excellent communication and negotiation abilities.
• Knowledge of digital marketing tools and social media platforms.
• 4–6 years of experience in FMCG marketing in UAE.
• Valid driving license.

Responsibilities

• Develop and execute marketing strategies for the company’s food products.
• Conduct market research and competitor analysis to identify market opportunities.
• Plan and manage marketing campaigns across channels (digital and traditional).
• Coordinate with the sales team to achieve sales targets and promotional goals.
• Organize product promotions, in-store activations, and marketing events.
• Monitor product performance in the market and analyze sales reports.
• Support the launch of new products and develop marketing plans for them.
• Maintain relationships with distributors, retailers, and key clients.
• Gather customer feedback to improve products and marketing strategies.
• Ensure brand consistency across all marketing materials.

Skills

Marketing Strategy

Market Research

Campaign Management

Brand Development

CRM / Customer Relationships

Data Analysis

Product Launch

Event Planning

Sales Analysis

Competitive Analysis

Education

Bachelor’s degree in Marketing or related field

Tools

Digital marketing tools

Social media platforms

Marketing analytics tools

Job description

Mass Potato Chips, a renowned Food and Beverage Manufacturing company based in Dubai, UAE, is seeking a talented Growth Marketing Specialist to join our team. As a Growth Marketing Specialist, you will be responsible for developing and executing innovative marketing strategies to promote our food products and drive business growth.

Key Responsibilities

• Develop and execute marketing strategies for the company’s food products.
• Conduct market research and competitor analysis to identify market opportunities.
• Plan and manage marketing campaigns across different channels (digital and traditional).
• Coordinate with the sales team to achieve sales targets and promotional goals.
• Organize product promotions, in-store activations, and marketing events.
• Monitor product performance in the market and analyze sales reports.
• Support the launch of new products and develop marketing plans for them.
• Maintain strong relationships with distributors, retailers, and key clients.
• Gather customer feedback to improve products and marketing strategies.
• Ensure brand consistency across all marketing materials.

Requirements & Skills

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Proven experience in marketing within the FMCG or food industry.
• Strong analytical and market research skills.
• Excellent communication and negotiation abilities.
• Knowledge of digital marketing tools and social media platforms.
• 4–6 years of experience in FMCG marketing in UAE.
• Valid driving license.

Preferred Qualifications

• Certification in Marketing or related field.

Benefits / Why Join Us

• Competitive salary of AED 5500.
• Opportunities for professional growth and development.
• Collaborative work environment.

Skills Summary

Core Technical Skills

Marketing Strategy, Market Research, Campaign Management, Brand Development, Customer Relationship Management, Data Analysis, Product Launch, Event Planning, Sales Analysis, Competitive Analysis.

Soft Skills

Strategic Thinking, Creativity, Innovation, Time Management, Communication, Collaboration, Negotiation, Relationship Building.

Suggested Tags

Growth Marketing, Food Industry, FMCG, Marketing Strategy, Market Research, Digital Marketing, Campaign Management, Brand Management, Product Launch, UAE, Dubai.