Experiential Marketing Lead — Pre-Opening (Hospitality)

Novotel & ibis Balikpapan; United Arab Emirates; On-site; AED 350,000 - 550,000; Full time

Benefits offered by this job

Healthcare

Competitive salary

Perks across Ennismore brands

Learning opportunities

Collaborative culture

Job summary

Caravan by Our Habitas Hatta is seeking a creative, commercially minded marketer to lead the development and execution of the property's marketing strategy, building awareness and demand for our new experiential destination in the UAE.

You will partner with leadership, regional marketing, sales and external partners to bring the brand to life through storytelling, content, partnerships, and campaigns across digital, social, PR and offline channels, including pre-opening activities.

Qualifications

• Experience in hospitality, lifestyle, travel, luxury, wellness, or experiential brands.
• Experience supporting or leading hotel, resort, restaurant, or lifestyle brand pre-openings.
• Strong digital marketing and social media skills.
• Ability to translate strategy into engaging execution.
• Storytelling to bring a brand to life.
• Experience building creator, media, and local partnerships.
• Understanding of how marketing drives commercial results.
• Excellent project management and ability to juggle campaigns.
• Strong stakeholder management and communication.
• Passion for lifestyle hospitality and Our Habitas values.

Responsibilities

• Lead development and execution of the property's marketing strategy.
• Collaborate with leadership, regional marketing, commercial teams, and external partners to bring the brand to life through storytelling, content, campaigns, partnerships, and community engagement.
• Own the marketing calendar, ensure campaigns and communications are strategically planned, well executed, and aligned with business priorities.
• Develop compelling content and storytelling that captures the spirit, experiences, people, and sense of place of Caravan by Our Habitas Hatta.
• Manage social channels and digital presence with a distinctive brand voice and meaningful community interaction.
• Lead pre-opening and launch marketing initiatives to build awareness and demand ahead of opening.

Skills

Marketing experience

Pre-opening experience

Digital marketing

Brand storytelling

Partnerships

Commercial acumen

Project management

Stakeholder management

Brand culture fit

Creativity

Job description

Caravan by Our Habitas Hatta is seeking a creative, commercially minded marketer to lead the development and execution of the property's marketing strategy, building awareness and demand for our new experiential destination in the UAE.

You will partner with leadership, regional marketing, sales and external partners to bring the brand to life through storytelling, content, partnerships, and campaigns across digital, social, PR and offline channels, including pre-opening activities.