Social Media Specialist

Remote DXB; Sharjah; On-site; AED 223,000 - 379,000; Full time

Job summary

Remote DXB is seeking an experienced Social Media Manager to lead strategy and execution across major platforms in the UAE. You will drive growth, oversee content calendars, and coordinate with influencers to amplify brand presence.

Ideal candidates bring 5+ years in digital marketing, strong analytics, and mastery of tools like Meta Business Suite, Hootsuite, and Sprinklr. On-site role in Sharjah with collaboration across departments.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Marketing, or equivalent.
• 5+ years of progressive experience in social media management or digital marketing.
• Proven track record of growing brand presence on social media.
• Strong command of social media management and analytics tools (e.g., Meta Business Suite, Hootsuite, Sprinklr).
• Strong content creation, copywriting, and basic photo/video editing skills.

Responsibilities

• Support the execution of social media strategy across Facebook, Instagram, X/Twitter, LinkedIn, YouTube, TikTok, and Snapchat.
• Track performance metrics including reach, engagement, and follower growth.
• Execute paid social media and follower campaigns.
• Manage the social media content calendar and scheduling.
• Monitor community engagement and support responses to comments and messages.
• Build relationships with influencers, content creators, and agencies.
• Collaborate with internal departments to align content with corporate initiatives.
• Ensure brand consistency and tone of voice across all touchpoints.
• Coordinate influencer and content creator partnerships.
• Support social media coverage of company events and route launches.
• Maintain relationships with social media management and analytics tool providers.

Skills

Social media strategy

Content creation

Copywriting

Analytics

Influencer marketing

Education

Bachelor's degree in Marketing/Communications

Tools

Meta Business Suite

Hootsuite

Sprinklr

Job description

Responsibilities

• Support the execution of social media strategy across Facebook, Instagram, X/Twitter, LinkedIn, YouTube, TikTok, and Snapchat
• Track performance metrics including reach, engagement, and follower growth
• Execute paid social media and follower campaigns
• Manage the social media content calendar and scheduling
• Monitor community engagement and support responses to comments and messages
• Build relationships with influencers, content creators, and agencies
• Collaborate with internal departments to align content with corporate initiatives
• Ensure brand consistency and tone of voice across all touchpoints
• Coordinate influencer and content creator partnerships
• Support social media coverage of company events and route launches
• Maintain relationships with social media management and analytics tool providers

Requirements

• Bachelor's degree in Marketing, Communications, Digital Marketing, or equivalent
• 5+ years of progressive experience in social media management or digital marketing
• Proven track record of growing brand presence on social media
• Strong command of social media management and analytics tools (e.g., Meta Business Suite, Hootsuite, Sprinklr)
• Strong content creation, copywriting, and basic photo/video editing skills
• Proficient in Microsoft Office
• Working knowledge of SEO, influencer marketing, and emerging digital trends
• Experience in community management and online reputation management
• Fluent in English (Arabic is an advantage)
• Knowledgeable in social media platform policies and data privacy regulations