Event Marketing & Programs Manager

Remotedxb; Dubai; On-site; AED 250,000 - 360,000; Full time

Benefits offered by this job

Medical, dental, and vision health ins

Disability insurance

401k plan

Generous PTO

Job summary

Remotedxb in Dubai seeks an experienced Field Marketing Manager to plan and execute in-person and virtual events, from trade shows to customer roadshows, webinars and executive roundtables.

You will collaborate with marketing and sales to create programs that drive pipeline and revenue, measure performance with KPIs, and lead ABM initiatives across our growing B2B SaaS portfolio.

Qualifications

• 3+ years of field marketing experience in a B2B SaaS or technology company.
• Strong campaign orchestration, persona, and buying cycle experience.
• Willingness to travel monthly, sometimes multiple times a month.
• Enterprise-level sales experience.
• Strong understanding of Account-Based Marketing (ABM) and experience implementing ABM strategies.
• Experience managing trade shows, field events, and executive roundtables.
• Strong analytical skills to measure and optimize campaign performance.
• Excellent communication and cross-functional collaboration skills.
• Knowledge of partner marketing and co-marketing strategies.
• Bachelor's degree in Marketing, Business, or Communications preferred.
• Ability to prioritize multiple initiatives and campaigns simultaneously.
• Self-motivated with the ability to work independently.

Responsibilities

• Plan, coordinate, and execute in-person and virtual events including trade shows, customer roadshows, partner events, and webinars
• Collaborate with marketing and sales teams to create programs and campaigns that drive pipeline and revenue
• Work with demand generation and digital marketing teams to amplify field programs through email, paid media, and social campaigns
• Measure and report on campaign performance using KPIs such as MQLs, demos, pipeline, revenue, and ROI
• Execute lead nurture and follow-up strategies in partnership with lifecycle marketing, SDRs, and account executives
• Attend trade shows and events to market the product and drive demos
• Set goals and define metrics for marketing campaigns to maximize pipeline generation and sales velocity
• Evaluate and grow partner demand generation opportunities and build vendor relationships

Skills

Field marketing

Campaign orchestration

ABM

Analytical skills

Communication

Cross-functional collaboration

Willingness to travel

Education

Bachelor's degree in Marketing, Business, or Communications

Job description

Responsibilities

• Plan, coordinate, and execute in-person and virtual events including trade shows, customer roadshows, partner events, and webinars
• Collaborate with marketing and sales teams to create programs and campaigns that drive pipeline and revenue
• Work with demand generation and digital marketing teams to amplify field programs through email, paid media, and social campaigns
• Measure and report on campaign performance using KPIs such as MQLs, demos, pipeline, revenue, and ROI
• Execute lead nurture and follow-up strategies in partnership with lifecycle marketing, SDRs, and account executives
• Attend trade shows and events to market the product and drive demos
• Set goals and define metrics for marketing campaigns to maximize pipeline generation and sales velocity
• Evaluate and grow partner demand generation opportunities and build vendor relationships

Requirements

• 3+ years of field marketing experience in a B2B SaaS or technology company
• Strong campaign orchestration, persona, and buying cycle experience
• Willingness to travel monthly, sometimes multiple times a month
• Enterprise-level sales experience
• Strong understanding of Account-Based Marketing (ABM) and experience implementing ABM strategies
• Experience managing trade shows, field events, and executive roundtables
• Strong analytical skills to measure and optimize campaign performance
• Excellent communication and cross-functional collaboration skills
• Knowledge of partner marketing and co-marketing strategies
• Bachelor's degree in Marketing, Business, or Communications preferred
• Ability to prioritize multiple initiatives and campaigns simultaneously
• Self-motivated with the ability to work independently

Benefits

• Medical, dental, and vision health insurance benefits with HSA plan
• Disability insurance
• 401k plan
• Generous PTO
• Paid holidays