Account Based Marketing Manager

Info Resume Edge; Sharjah; On-site; AED 120,000 - 180,000; Full time

Job summary

Info Resume Edge is seeking an experienced marketer to lead the development and execution of ABM strategies tailored to key accounts in Sharjah, UAE. This role involves collaborating closely with sales and customer success teams to drive successful marketing initiatives.

The ideal candidate will possess significant B2B marketing experience and a proven track record of managing impactful ABM campaigns. Strong project management and communication skills are essential to succeed in this fast-paced environment.

Qualifications

• 6+ years of B2B marketing experience with at least 2 years focused on ABM.
• Proven track record of successful ABM campaigns.
• Strong project management and communication skills.

Responsibilities

• Develop and execute end-to-end ABM strategies.
• Partner with sales to identify key accounts.
• Manage multichannel campaigns to engage buying committees.

Skills

B2B marketing experience

ABM campaigns management

Collaboration skills

Project management

Strategic thinking

Education

Bachelor's degree in Marketing, Business, or Communications

Tools

HubSpot

Marketo

Salesforce

Demandbase

6sense

Job description

Key Responsibilities

• Develop and execute endtoend ABM strategies tailored to key target accounts across different industry verticals.

• Partner with sales and customer success teams to identify key accounts and create custom marketing programs.

• Build and manage multichannel campaigns (email digital events direct mail etc. to engage buying committees within target accounts.

• Leverage marketing automation and CRM tools to segment audiences track performance and optimize campaigns.

• Align with sales to monitor account engagement pipeline influence and revenue contribution from ABM efforts.

• Use analytics and reporting tools to measure the effectiveness of campaigns and make datadriven recommendations.

• Coordinate with the content team to tailor messaging and assets for different stages of the buyer journey.

• Maintain a strong understanding of the market landscape competitive positioning and customer needs.

Qualifications

• 36 years of B2B marketing experience with at least 2 years focused on ABM or enterprise marketing.

• Proven track record of building and managing successful ABM campaigns that drive pipeline and revenue.

• Proficiency with ABM and marketing tools such as HubSpot Marketo Salesforce Demandbase 6sense or similar platforms.

• Strong project management skills and attention to detail.

• Excellent collaboration and communication skills to work crossfunctionally.

• Ability to think strategically and execute tactically in a fastpaced environment.

• Bachelors degree in Marketing Business Communications or related field (MBA is a plus).