Dubai Campus Admissions & Marketing Lead

SKEMA Business School (France); Dubai; On-site; AED 180,000 - 280,000; Full time

Job summary

SKEMA Business School in Dubai is seeking an Admissions & Marketing Manager to lead recruitment efforts and promote SKEMA programs across its campuses. You will coordinate with the DDMA team, manage CRM-based lead processing, and oversee events and digital campaigns to boost visibility and applications.

The role requires close collaboration with Brand Management, Alumni, and Marketing teams, as well as budgeting duties and travel across the Middle East.

Qualifications

• Develop the marketing and sales plan in collaboration with the DDMA Department to increase recruitment on the Dubai campus.
• Organise recruitment and visibility initiatives (physical or digital) to promote SKEMA and its programs to various target candidates and influencers.
• Manage prospects (respond to requests for information, e-mails, lead processing) until they become enrolled students and update the CRM.
• Oversee all activities (trade shows, conferences, forums, digital campaigns) and monitor performance with the DDMA Department.

Responsibilities

• Develop the marketing and sales plan in collaboration with the DDMA Department to increase recruitment on the Dubai campus.
• Implement program promotion and marketing activities.
• Organise recruitment and visibility initiatives (physical or digital) to promote SKEMA and its programs to various target candidates and influencers (head teachers, teachers, agents, companies, etc.).
• Manage prospects (respond to information requests, e-mailing, lead processing) until enrollment and update CRM.
• Oversee activities (trade shows, conferences, forums, digital campaigns) and monitor performance with the DDMA Department.
• Ensure promotion of Dubai social media and manage social media editorial calendar in collaboration with Marketing team.
• Organise recruitment, training and coordination of ambassadors.
• Analyse the competition (quarterly benchmark).
• Contribute to the annual budget process and monitor Dubai Admissions & Marketing budget daily.
• Plan numerous trips to the Middle East (high availability).

Skills

Marketing strategy

CRM management

Event organization

Digital campaigns

Tools

CRM system

Job description

SKEMA Business School in Dubai is seeking an Admissions & Marketing Manager to lead recruitment efforts and promote SKEMA programs across its campuses. You will coordinate with the DDMA team, manage CRM-based lead processing, and oversee events and digital campaigns to boost visibility and applications.

The role requires close collaboration with Brand Management, Alumni, and Marketing teams, as well as budgeting duties and travel across the Middle East.