Dubai-Based Marketing Manager for Fashion & Lifestyle

V&C; Dubai; On-site; GBP 75,000 - 112,000; Full time

Job summary

V&C Associates, partnering with a leading Middle East retail group, is seeking a senior Marketing Manager to relocate to Dubai. You will own marketing strategy and delivery for two brands, covering social media, content creation, and design, driving growth and measurable results.

Reporting to the Marketing Director, you will build strong brand stories, develop 360° campaigns, and align activities with sales objectives, product launches, and key trading moments.

Qualifications

• 3–6+ years marketing experience, ideally within fashion, retail or lifestyle brands.
• Proven ability to balance creativity with commercial results.
• Experience across both retail and digital channels.
• Strong track record in brand building and integrated campaign management.

Responsibilities

• Develop and deliver seasonal and annual marketing strategies for both brands.
• Strengthen brand equity through consistent, elevated storytelling true to each brand’s identity.
• Turn consumer insight into campaigns that resonate with regional audiences.
• Own the full campaign lifecycle across digital, social, retail and PR, from concept to post-campaign analysis.
• Co-create the commercial calendar with Brand, Merchandising and Retail teams.
• Align activity with sales objectives, product launches and key trading moments.
• Drive customer acquisition, retention and revenue growth.
• Lead social media strategy with a clear focus on growth, engagement and conversion.
• Spot emerging platforms, trends and content opportunities, including TikTok-first approaches.
• Work with performance marketing to optimise campaigns and improve ROI.
• Partner with Creative and Content teams to deliver premium, on-brand assets.
• Set the visual and tonal direction so every campaign reflects each brand’s emotional positioning.
• Shape in-store storytelling with Visual Merchandising teams for a consistent experience across all stores.
• Equip store teams with campaign toolkits, training and launch readiness support.
• Track campaign performance against KPIs including footfall, engagement, conversion and sales uplift.
• Turn results into insight and recommendations that keep improving effectiveness.
• Manage budgets to maximise return on investment.

Skills

Marketing experience

Brand building

Campaign management

Retail & digital channels

Stakeholder management

Storytelling

Middle East consumer understanding

Job description

V&C Associates, partnering with a leading Middle East retail group, is seeking a senior Marketing Manager to relocate to Dubai. You will own marketing strategy and delivery for two brands, covering social media, content creation, and design, driving growth and measurable results.

Reporting to the Marketing Director, you will build strong brand stories, develop 360° campaigns, and align activities with sales objectives, product launches, and key trading moments.