Director, Digital

Atlantis Dubai; Dubai; On-site; AED 600,000 - 1,000,000; Full time

Benefits offered by this job

Food & beverage privileges

Discounted Kerzner rates

Comprehensive health insurance (AED)

Annual flights home

Life insurance

Incentive programme

Wellness and social initiatives

Job summary

Atlantis Dubai is seeking a Director, Digital & CRM to lead our digital ecosystem and guest engagement strategy across a premier resort. You will oversee Digital Channels, Guest-Facing Technology, Data Analytics, and CRM, ensuring seamless integration of technology and customer experience to drive engagement and commercial performance.

Reporting to the Executive Director of Marketing, you will manage a high-performing team, shape the end-to-end guest journey, and partner with Marketing, IT,

Qualifications

• Minimum 8 years in a senior digital leadership role.
• Proven experience leading digital platforms, CRM programs, and customer data initiatives.
• Strong knowledge of enterprise CMS and CRM platforms.
• Experience with CDP, analytics tools, and digital performance optimisation.

Responsibilities

• Oversee Digital Channels, Guest-Facing Technology, Data Analytics, and CRM.
• Own end-to-end digital guest journey and CRM infrastructure.
• Collaborate with Marketing, Commercial, Operations, IT and Corporate teams.
• Drive personalization, conversion, loyalty, and guest satisfaction through data-driven decisions.

Skills

Digital leadership

CRM programs

CDP

Analytics tools

SEO & CRO

Mobile apps

Stakeholder mgmt

Team leadership

English fluency

CMS platforms

CRM platforms

Data-driven marketing

Tools

CMS platforms

CRM platforms

CDP platforms

Job description

Director, Digital (21084)

Atlantis Dubai is part of Kerzner International, and home to two extraordinary resorts: the world-renowned Atlantis, The Palm and the ultra-luxury Atlantis The Royal. Together, they represent world-class service, bold innovation, and unforgettable experiences brought to life.

With over 6,000 colleagues from 129 nationalities, Atlantis Dubai operates as one team, with many departments and back-of-house functions seamlessly supporting both resorts. Across every role and department, our shared purpose is the same: to create amazing experiences and everlasting memories - not only for our guests, but for our colleagues too.

About the Role

Atlantis Dubai is seeking an experienced and innovative Director, Digital & CRM to lead our digital ecosystem and customer engagement strategy across one of the world’s most iconic integrated resort destinations.

Reporting to the Executive Director of Marketing, you will oversee a high-performing team responsible for Digital Channels, Guest-Facing Technology, Data Analytics, and CRM. This role combines strategic leadership with hands-on ownership of the end-to-end digital guest journey, ensuring technology, data, and customer experiences work seamlessly together to drive engagement, loyalty, and commercial performance.

You will be responsible for the ongoing evolution of our websites, mobile applications, booking journeys, CRM infrastructure, customer data platforms, and digital technologies. Working closely with Marketing, Commercial, Operations, IT, and Corporate teams, you will identify opportunities to enhance personalization, conversion, loyalty, and guest satisfaction through data-driven decision-making and continuous innovation.

This is a unique opportunity for a commercially minded digital leader to shape the future of guest experiences within a world-class luxury hospitality environment.

About You

You are a strategic and technically strong digital leader who thrives at the intersection of technology, analytics, customer experience, and business performance. You are equally comfortable discussing complex system integrations with technical teams as you are presenting business cases and results to senior stakeholders.

You bring a collaborative leadership style, excellent communication skills, and a passion for leveraging data and technology to create exceptional customer experiences. You have successfully built and led high-performing teams and enjoy coaching, developing, and inspiring others to achieve ambitious results.

Most importantly, you are curious, innovative, and results-oriented, with the ability to manage multiple priorities within a fast-paced and dynamic environment.

Experience & Requirements

• Minimum 8 years of experience in a senior digital leadership role.
• Proven experience leading digital platforms, CRM programs, and customer data initiatives within a large, complex organization.
• Strong knowledge of enterprise CMS and CRM platforms.
• Experience with customer data platforms (CDP), analytics tools, digital performance optimisation, and customer journey management.
• Deep understanding of SEO, conversion rate optimisation, digital customer acquisition, retention, and loyalty strategies.
• Experience managing mobile applications, digital product roadmaps, and complex system integrations.
• Strong analytical mindset with the ability to translate data into actionable business insights.
• Experience developing dashboards, reporting frameworks, and performance measurement strategies.
• Exceptional stakeholder management and project leadership skills.
• Demonstrated success leading and developing high-performing teams.
• Excellent verbal and written communication skills in English.
• Hospitality, travel, luxury, or customer-centric industry experience is highly advantageous.

We offer a competitive, tax-free salary paid in UAE Dirhams (AED), alongside a wealth of benefits.

• Generous food and beverage privileges
• Exclusive discounted rates at all Kerzner properties worldwide
• Comprehensive health insurance (with dental coverage)
• Annual flights home
• Life insurance
• An incentive programme
• A variety of colleague wellness and social initiatives

With a strong emphasis on learning and development, colleagues at Atlantis enjoy access to world-class training, career mobility, and internal growth opportunities across the Kerzner portfolio - making this an ideal environment for ambitious individuals seeking a long-term, fulfilling career in luxury hospitality. Join the A-Team and discover the extraordinary.