Digital & Website Strategy Lead

ADNOC Logistics & Services; Abu Dhabi; On-site; AED 180,000 - 300,000; Full time

Job summary

ADNOC Group is seeking a Specialist, Digital & Website to manage the company’s digital presence across website, intranet, apps, and social media. You will develop and maintain content, align with branding, and run campaigns to engage stakeholders.

The role emphasizes SEO, analytics, and cross-functional collaboration, with a focus on improving user experience and content distribution across internal and external platforms. English proficiency is essential; Arabic is a plus.

Qualifications

• Bachelor’s degree in a related field.
• Affinity to digital communications and web management.
• Demonstrated experience with corporate websites and CMS.
• Strong written and verbal English; Arabic is an advantage.
• Attention to quality, branding, and policy alignment.
• Ability to manage multiple priorities in a fast-paced environment.
• Collaborative with cross-functional teams and external vendors.
• Analytical, data-driven decision-making and time management.

Responsibilities

• Oversee development and upkeep of digital channels and content across platforms.
• Manage content campaigns and ensure alignment with branding and standards.
• Provide technical support and coordinate website updates with IT or external agencies.
• Monitor GEO/SEO metrics and improve user engagement and experience.
• Collaborate cross-functionally to support strategic goals and communications.

Skills

CMS experience

Digital communications

Content management systems

English communication

Analytical thinking

Project management

Vendor coordination

Attention to detail

Education

Bachelor's degree in Communications, Digital Media, Marketing, Information Technology

Tools

Google Analytics

HubSpot

SEO tools

CMS platforms

Job description

ADNOC Group is seeking a Specialist, Digital & Website to manage the company’s digital presence across website, intranet, apps, and social media. You will develop and maintain content, align with branding, and run campaigns to engage stakeholders.

The role emphasizes SEO, analytics, and cross-functional collaboration, with a focus on improving user experience and content distribution across internal and external platforms. English proficiency is essential; Arabic is a plus.