Specialist - Digital Content

ADNOC Abu Dhabi UAE; Al Ruways Industrial City; On-site; AED 133,920 - 200,880; Full time

Job summary

ADNOC Abu Dhabi UAE is seeking a Specialist - Digital Content to manage digital communications across various platforms. This role focuses on enhancing employee engagement, overseeing web content, and supporting brand consistency within a large industrial energy organization.

The ideal candidate should have a Bachelor's degree and at least 2 years of experience in digital content management, preferably in the oil and gas sector.

Qualifications

• Minimum 2 years of experience in digital content management in a large organization.
• Experience in the oil and gas industry is preferred.
• Strong knowledge of digital communications and multimedia publishing.

Responsibilities

• Manage digital content for external communication channels.
• Maintain internal digital communication platforms.
• Publish approved content on time and accurately.

Skills

Digital content management

Digital communications

Website content updates

Social media content

Content writing

Graphic design software

Content editing

Arabic communication

English communication

Education

Bachelor’s degree in Arts, Communications, or equivalent

Tools

Graphic visualization

Job description

Overview

Specialist - Digital Content in Abu Dhabi, United Arab Emirates is an Oil and Energy opportunity for a creative digital communications professional who can manage internal and external digital content across websites, intranet, social media channels, digital screens, SMS tools, and multimedia platforms. The role supports timely publishing, employee engagement, brand consistency, visual content quality, digital campaign performance, and audience‑focused communication across a large industrial energy organization.

Country: United Arab Emirates
City: Abu Dhabi
Industry: Oil and Energy
Function: Digital Content Development
Salary: 12,000–18,000

Responsibilities

• Manage digital content for external communication channels including the company website and social media platforms.
• Maintain internal digital communication platforms such as intranet pages, digital screens, events content, and employee‑facing updates.
• Publish approved content on time while ensuring accuracy, relevance, quality, and alignment with company communication standards.
• Lead maintenance of the company photo archive system to ensure graphics, images, and historical creative assets are organized and available when required.
• Continuously update website and intranet content so employees, stakeholders, and public audiences receive current and reliable information.
• Check website links, service links, intranet messages, and digital content pathways to ensure accurate communication and smooth user experience.
• Manage and maintain the corporate SMS tool for approved communication activities.
• Update digital screen kiosk advertisements and displays with current, relevant, and visually suitable content.
• Develop communication activities that increase employee engagement, intranet traffic, digital readership, and internal channel visibility.
• Monitor digital channels and analyze end‑user behavior to identify opportunities for better content impact, readability, and user‑friendliness.
• Recommend improvement actions based on traffic patterns, user engagement, campaign results, and digital communication performance.
• Pitch social media feed ideas to ADNOC Group Communications for review and possible use.
• Track emerging digital content trends, communication practices, digital marketing tools, and platform technologies.
• Write and edit materials for electronic and multimedia products while maintaining accuracy, clarity, completeness, and brand consistency.
• Prepare and extract relevant news summaries, articles, and media updates from local and international newspapers for management distribution.
• Support selection of graphics, drawings, diagrams, pictures, charts, and other visual elements that match the message, layout, and subject matter.
• Research new opportunities to improve digital growth, content strategy, online reach, and digital communication effectiveness.
• Measure and report digital marketing campaign performance against goals, ROI, KPIs, audience engagement, and content impact.
• Support digital campaigns and content plans that strengthen corporate visibility, employee communication, and stakeholder engagement.
• Coordinate content requirements with internal teams and ensure all digital outputs respect UAE laws, local customs, protocol, and company standards.

Ideal Profile

• Bachelor’s degree in Arts, Communications, or an equivalent discipline.
• Minimum 2 years of experience in digital content management within a large industrial organization.
• Experience in the oil and gas industry is preferred.
• Strong knowledge of digital communications, website content, intranet updates, social media content, and multimedia publishing.
• Excellent arts, graphics visualization, creative layout, and visual communication skills.
• Well versed in graphic design software, digital tools, creative techniques, and multimedia content preparation.
• General understanding of programming concepts and IT systems operations.
• Strong writing and editing ability for electronic, digital, and multimedia communication products.
• Excellent English and Arabic language skills.
• High attention to detail with a strong focus on accuracy, brand consistency, and content quality.
• Ability to manage digital channels, photo archives, SMS tools, screen displays, and content updates across multiple platforms.
• Good understanding of digital marketing performance, campaign reporting, ROI tracking, and KPI measurement.
• Strong project management, time management, coordination, and follow‑up skills.
• Knowledge of UAE laws and regulations, local customs, protocol, and professional communication expectations.
• Creative mindset with the ability to identify content opportunities and recommend practical improvements.

Skills Set

• Digital content management
• Digital communications
• Website content updates
• Intranet content management
• Social media content
• Multimedia content
• Digital screen displays
• Screen kiosk content
• Corporate SMS tools
• Photo archive management
• Graphic visualization
• Graphic design software
• Visual content selection
• Content writing
• Content editing
• News summaries
• Media monitoring
• Digital marketing campaigns
• Campaign performance reporting
• ROI tracking
• KPI measurement
• User behavior analysis
• Employee engagement
• Digital readership improvement
• Content strategy
• Digital growth
• Website link checking
• Internal communications
• External communications
• Arabic communication
• English communication
• UAE protocol awareness

About the Company

ADNOC Group is a major energy organization in the United Arab Emirates with operations across oil, gas, refining, petrochemicals, logistics, trading, and industrial energy infrastructure. The company supports national energy priorities through safe operations, strong communication, innovation, sustainability, digital engagement, and continuous improvement across its businesses.