Specialist Digital And Website

ADNOC Logistics & Services; Abu Dhabi; On-site; AED 180,000 - 300,000; Full time

Job summary

ADNOC Group is seeking a Specialist, Digital & Website to manage the company’s digital presence across website, intranet, apps, and social media. You will develop and maintain content, align with branding, and run campaigns to engage stakeholders.

The role emphasizes SEO, analytics, and cross-functional collaboration, with a focus on improving user experience and content distribution across internal and external platforms. English proficiency is essential; Arabic is a plus.

Qualifications

• Bachelor’s degree in a related field.
• Affinity to digital communications and web management.
• Demonstrated experience with corporate websites and CMS.
• Strong written and verbal English; Arabic is an advantage.
• Attention to quality, branding, and policy alignment.
• Ability to manage multiple priorities in a fast-paced environment.
• Collaborative with cross-functional teams and external vendors.
• Analytical, data-driven decision-making and time management.

Responsibilities

• Oversee development and upkeep of digital channels and content across platforms.
• Manage content campaigns and ensure alignment with branding and standards.
• Provide technical support and coordinate website updates with IT or external agencies.
• Monitor GEO/SEO metrics and improve user engagement and experience.
• Collaborate cross-functionally to support strategic goals and communications.

Skills

CMS experience

Digital communications

Content management systems

English communication

Analytical thinking

Project management

Vendor coordination

Attention to detail

Education

Bachelor's degree in Communications, Digital Media, Marketing, Information Technology

Tools

Google Analytics

HubSpot

SEO tools

CMS platforms

Job description

Job Description:

We are a global energy maritime logistics leader with a world-class asset base. We are the dedicated and vital logistics arm for ADNOC Group, providing mission critical and highly specialized services across ADNOC’s entire value chain. We also provide market-leading, cost-competitive maritime and logistics solutions to over 100 global customers and ship to more than 50 countries across the world.

As a global energy maritime logistics leader and the dedicated and vital logistics arm for ADNOC Group, we are driven to set the highest standards in shipping and maritime operations, pushing boundaries and pioneering new frontiers in sustainability. We are committed to delivering world-class solutions that are innovative and efficient, while always putting safety first

About the Job:

• Supervise and carry out the development and maintenance of digital channels and content input, such as videos, photographs, infographics, online banners, etc. and always keep the Company’s digital and online platforms (intranet, website, social media accounts, screen kiosks, elevator displays, etc.) up to date by posting relevant content.
• The Specialist, Digital & Website manages and continuously enhances the organizations digital presence across its website and other external and internal digital platforms, like the intranet, employee apps, digital signage players. The role’s main focus is on implementing digital strategies to enable effective communication and stakeholder engagement across customers, the media, employees and the wider public.
• The incumbent ensures alignment with the organizations communication objectives and leadership principles, brand guidelines, continuously monitors the website’s performance (GEO/SEO), analyzes user engagement metrics across internal and external audiences, and implements improvements to enhance user experience and content distribution.
• Beyond digital channel management, the Specialist, Digital & Website, also takes over responsibility for content campaigns and projects, supporting the wider team.

Key Accountabilities:

Website & Digital Channels Management

• Re-build and manage the companys website, ensuring it is current, user-friendly, accessible, and compliant with cybersecurity, data privacy, and the Companys standards and policies.
• Monitor website performance (GEO/SEO) and user engagement metrics, identifying areas for improvement to optimize the user experience and effectiveness of the website.
• Evaluate the effectiveness of the digital infrastructure in employee and leadership communications (incl. Apps/Intranet) and develop strategies to improve engagement.
• Create, digital content, including text, images, videos, and other multimedia elements in line with corporate messaging, branding, and applicable standards and corporate regulations.

• Maintain proper documentation, change logs, for all digital content and platform changes.
• Take on project responsibility for cross-media communication campaigns and provide team support across internal/external communications activities and projects.

Technical Operations & Stakeholder Coordination

• Provide first-level technical support and troubleshooting for website-related issues.
• Coordinate website updates, enhancements, and releases with inhouse or external web agency, and inhouse IT teams to ensure optimum performance and timely delivery.
• Support digital campaigns, microsites, and online initiatives to strengthen external communications and audience outreach.
• Collaborate with cross-functional teams to ensure digital platforms support strategic goals and communication objectives.

Strategy & Continuous Improvement

• Provide input for the development and implementation of digital strategies to enhance the companys online presence and engagement.
• Stay abreast of emerging trends, best practices, and technological advancements in digital communications, making recommendations that support the Companys goals and interests.
• Analyze end-user behavior and recommend improvement actions to increase readership, impact, and user-friendliness across digital channels.

Minimum Requirements:

• Bachelors degree in Communications, Digital Media, Marketing, Information Technology, or a related field.
• Affinity to digital communications, web management, or a related discipline.
• Demonstrated experience with corporate websites and content management systems (CMS).
• Strong written and verbal communication skills in English (Arabic is an advantage).
• Attention to detail with a strong commitment to quality and brand consistency.
• Ability to manage multiple priorities and meet deadlines in a fast-paced environment.
• Collaborative mindset with the ability to work effectively across teams and with external vendors.
• Analytical thinking with a data-driven approach to decision-making.
• Project management and time management skills.
• Knowledge about UAE laws and regulations, as well as local customs and protocol.
• Relevant professional certifications (e.g. Google Analytics, HubSpot, SEO, CMS platforms) are an advantage.

Requirements: