Digital Product Executive

Salt; Abu Dhabi; On-site; AED 180,000 - 280,000; Full time

Job summary

Salt is seeking a UX/UI & web-experience specialist to support design, content, optimisation and day-to-day quality of group websites and apps in Abu Dhabi. You’ll ensure intuitive journeys, brand consistency, accessibility, and maintainable handoffs to developers.

Responsibilities include wireframes, design-system updates in Figma, CMS publishing, analytics-driven optimisations, QA across browsers, and close collaboration with Technology, Growth, Brand, and portfolio teams to launch ready

Qualifications

• Bachelor’s degree in UX, digital design, web, marketing, technology, or related discipline.
• Fluent English required; Arabic desirable.
• Four to seven years of experience across UX, UI, web operations, CMS, or digital experience.
• Hands-on experience with Figma and CMS platforms.
• Strong knowledge of responsive design, web QA, analytics, and developer collaboration.
• Exposure to mobile apps, accessibility, conversion-rate optimisation, or usability research is preferred.

Responsibilities

• Map user flows and identify friction across websites, applications, landing pages, and forms.
• Create wireframes and journey recommendations, and support usability testing and heuristic reviews.
• Create and refine interface layouts and components in Figma using approved design systems.
• Ensure responsive behaviour, clear visual hierarchy, and brand consistency, and prepare detailed handovers for developers.
• Publish and update website content through approved CMS workflows.
• Manage page structures, digital assets, metadata, and links, and coordinate multilingual updates.
• Conduct content audits and flag outdated, incomplete, or inconsistent information.
• Test pages and features across browsers and devices before release.
• Check forms, links, tracking, responsiveness, and accessibility, and maintain defect logs through resolution and verification.
• Use analytics, heatmaps, and behavioural data to identify improvements.
• Support A/B testing and landing-page optimisation, and compare performance before and after releases.
• Maintain web and application content standards, publishing guides, and QA checklists.
• Coordinate with Technology, Creative, Growth, Brand, and portfolio stakeholders to support launch readiness.

Skills

UX design

Wireframing

User journeys

Figma

CMS platforms

Analytics GA4

Accessibility WCAG

Web QA

HTML/CSS basics

Stakeholder collaboration

Education

Bachelor’s degree in UX, digital design, web, marketing, technology, or related discipline

Tools

Figma

CMS platforms

GA4

Heatmap/behaviour analytics

HTML & CSS basics

WCAG

Jira

Job description

Role purpose

Support the design, content, optimisation, and day-to-day quality of the group’s and portfolio companies’ websites, applications, and digital experiences. The role ensures user journeys are intuitive, brand-consistent, accessible, current, and technically well maintained.

Key responsibilities

User experience and journey design

• Map user flows and identify friction across websites, applications, landing pages, and forms.
• Create wireframes and journey recommendations, and support usability testing and heuristic reviews.

User interface and design system support

• Create and refine interface layouts and components in Figma using approved design systems.
• Ensure responsive behaviour, clear visual hierarchy, and brand consistency, and prepare detailed handovers for developers.

Content management and web operations

• Publish and update website content through approved CMS workflows.
• Manage page structures, digital assets, metadata, and links, and coordinate multilingual updates.
• Conduct content audits and flag outdated, incomplete, or inconsistent information.

Quality assurance accessibility and releases

• Test pages and features across browsers and devices before release.
• Check forms, links, tracking, responsiveness, and accessibility, and maintain defect logs through resolution and verification.

Analytics and optimisation

• Use analytics, heatmaps, and behavioural data to identify improvements.
• Support A/B testing and landing-page optimisation, and compare performance before and after releases.

Digital standards and collaboration

• Maintain web and application content standards, publishing guides, and QA checklists.
• Coordinate with Technology, Creative, Growth, Brand, and portfolio stakeholders to support launch readiness.

Key deliverables

• Wireframes and user-flow recommendations
• Figma interface updates
• Accurate CMS publishing
• Web and application QA reports
• Accessibility and usability improvements
• Analytics-based recommendations
• Current content standards

Measures of success

• Digital defect rate
• Content accuracy and freshness
• QA completion
• User-journey improvement
• Conversion uplift
• Accessibility progress
• On-time publishing
• Stakeholder satisfaction

Qualifications

• Bachelor’s degree in UX, digital design, web, marketing, technology, or a related discipline.
• Fluent English is required; Arabic is desirable.

Required experience

• Four to seven years of experience across UX, UI, web operations, CMS, or digital experience.
• Hands-on experience with Figma and CMS platforms.
• Strong knowledge of responsive design, web QA, analytics, and developer collaboration.
• Exposure to mobile applications, accessibility, conversion-rate optimisation, or usability research is preferred.

Technical skills

• Figma
• CMS platforms
• GA4
• Heatmap and behaviour analytics tools
• HTML and CSS fundamentals
• Responsive design
• Accessibility and WCAG
• Web QA
• SEO fundamentals
• Jira or similar task-management tools
• UX research fundamentals

Core competencies

• Sound strategic and commercial judgement appropriate to the role level.
• Ownership of outcomes, quality, and follow-through.
• Strong stakeholder management and collaboration across group and portfolio teams.
• Clear written and verbal communication, including the ability to simplify complex information.
• Strong prioritisation and execution in a fast-evolving environment.
• Curiosity, learning agility, and responsible use of data, digital tools, and AI.

Salt is acting as an Employment Business in relation to this vacancy.