Digital Performance & SEO Specialist

inx education; Abu Dhabi; On-site; AED 134,000 - 268,000; Full time

Job summary

inx education is seeking a Lead SEO and Digital Marketing professional to drive day-to-day SEO, site optimisation and digital performance measurement for CERT. You will enhance the visibility of academies and programmes, shorten enquiry journeys and provide reliable insights to support marketing decisions in line with Capital H digital standards.

You will own keyword research, on-page and technical SEO, analytics tagging and cross-team coordination with academies and the Marcomms team.

Qualifications

• Bachelor’s degree or equivalent experience in digital marketing or related field.
• Hands-on SEO, digital marketing, website optimisation, analytics and conversion tracking.
• Proficiency with Google Analytics, Google Search Console and CMS tools.
• Experience managing website content, landing pages and digital campaigns with performance monitoring.
• Strong analytical, organisational and coordination skills; able to work with internal teams and external providers.
• Excellent English writing and communication; Arabic is a plus.

Responsibilities

• Lead day-to-day SEO, websites optimisation and digital performance measurement.
• Improve visibility of academies and programmes offerings and enhance digital enquiry journeys.
• Maintain campaign tagging, tracking and attribution using approved analytics tools.
• Plan and optimise paid-search campaigns within approved budgets.
• Analyse performance data and present recommendations to Marketing & Communications Manager and leadership.
• Coordinate with academies, content owners and Marcomms team to align digital assets with campaign goals.

Skills

SEO

Digital marketing

Analytics

Content optimisation

Campaign tracking

Education

Bachelor's degree in Digital Marketing or related field

Tools

Google Analytics

Google Search Console

Content Management Systems

Job description

1. Role purpose

Lead day-to-day SEO, websites optimisation and digital performance measurement for CERT. Improve the visibility of academies and programmes offerings, strengthen digital enquiry journeys and provide reliable insights to support marketing decisions, in line with approved priorities and Capital H digital standards.

2. Key responsibilities

• Search visibility & SEO: Research priority keywords, monitor organic search performance and optimise pages content, metadata and technical SEO, including emerging AI-assisted search discovery.
• Websites & conversion optimisation: Improve approved websites pages, landing pages and enquiry journeys; coordinate technical changes with IT, web owners and vendors.
• Digital analytics & tracking: Maintain campaign tagging, source attribution and conversion tracking using approved analytics tools and governance rules.
• Paid search: Execute and optimise approved paid-search campaigns within authorised budgets.
• Performance reporting: Analyse search, traffic, campaign and enquiry results; present practical recommendations to the Marketing & Communications Manager and relevant leadership.
• Cross-team coordination: Work with academies teams, content owners and the other Marcomms team members to ensure digital requirements and assets support campaign goals.

3. Minimum qualifications & experience

• Bachelor's degree in Digital Marketing, Marketing, Information Technology or a related field, or equivalent professional experience.
• Proven hands-on experience in SEO, digital marketing, website optimisation, analytics and conversion tracking.
• Proficiency in Google Analytics, Google Search Console, content management systems and relevant digital marketing tools.
• Experience managing websites content, landing pages and digital campaigns, with the ability to monitor performance and recommend improvements.
• Strong analytical, organisational and coordination skills, with the ability to work effectively with internal teams and external service providers.
• Strong English writing and communication skills; Arabic proficiency is preferred.