Digital Marketing Specialist

Bamx Group; Dubai; On-site; AED 167,400 - 223,200; Full time

Job summary

A leading real estate developer in Dubai is seeking a Digital Marketing Specialist to enhance their digital presence. This full-time, on-site role includes managing paid media campaigns, setting up tracking solutions, and developing strategies across various channels. The ideal candidate has 3–5+ years of experience in performance marketing, strong analytical skills, and familiarity with marketing automation tools. Join us to redefine luxury real estate in a high-growth environment.

Qualifications

• 3–5+ years of hands-on experience in performance marketing.
• Strong expertise in GA4, GTM, and Looker Studio required.
• Ability to work effectively in a collaborative team environment.

Responsibilities

• Manage paid media campaigns across multiple platforms.
• Develop digital strategies and set up tracking.
• Plan and test landing pages; run A/B tests.

Skills

Performance marketing expertise

GA4 and GTM skills

Social media strategy

CRO and campaign optimization

Analytical and problem-solving skills

Tools

HubSpot

Google Ads

Meta Ads

Job description

Digital Marketing Specialist

10/02/2025

Company Description

BAMX is a globally recognized property developer now bringing their expertise to Dubai, a city where ambition meets opportunity. Specializing in luxury residential and commercial developments, BAMX offers unparalleled investment opportunities and high ROI potential. With full control over every stage of the real estate process, BAMX delivers timely, high-quality properties that exceed expectations and set new industry benchmarks. BAMX is committed to excellence, innovation, sophistication, and integrity, creating transformative spaces that redefine luxury living and inspire confidence for investors, homeowners, and businesses alike.

Role Description

This is a full-time, on-site role for a Digital Marketing Specialist located in Dubai, United Arab Emirates. They will also collaborate with the marketing team to enhance communication efforts and contribute to the overall digital presence of BAMX. As a Digital Marketing Specialist at BAMX, you will be responsible for driving qualified leads, strengthening the sales pipeline, and managing BAMX’s full digital presence. This includes paid campaigns, SEO, CRO, analytics, and social media strategy and management across platforms.

Key Responsibilities

• Manage paid media campaigns (Google, Meta, YouTube, Discovery, TikTok), remarketing, and media buying
• Develop digital strategy, channel mix, budgets, and forecasts
• Set up tracking (GA4, GTM, pixels), UTMs, dashboards, and ensure proper attribution
• Plan and test landing pages; run CRO initiatives (A/B tests, heatmaps, forms)
• Lead SEO roadmap (technical + content) in collaboration with Content and Development teams
• Plan, manage, and monitor social media presence across all platforms (content calendar, posting, engagement, performance reporting)
• Analyze performance, optimize weekly, and run experiments
• Coordinate with Sales on lead quality, routing, and speed-to-lead SLAs
• Manage agencies/freelancers when needed (SEM, programmatic, social media support)
• Provide daily/weekly reporting to the Marketing Director
• Monitor campaigns and create follow-ups on a daily basis
• Set up and manage marketing automation tools and platforms
• Build and maintain the digital marketing calendar for special events and campaigns
• Troubleshoot and optimize website UX issues
• Define customer journeys across multiple channels and company assets

Requirements

• 3–5+ years of hands‑on experience in performance marketing (Google Ads & Meta Ads)
• Strong expertise in GA4, GTM, Looker Studio, and proficiency in Excel/Sheets
• Skilled in CAC / CPL / ROAS modelling and experimentation
• Experience in social media strategy, planning, and community management
• Experience in CRO, campaign optimization, and reporting
• Familiarity with marketing automation tools (HubSpot preferred)
• Strong analytical, problem‑solving, and communication skills
• Real estate industry experience is a plus
• Ability to work effectively in a collaborative team environment

🌟 At BAMX, we’re redefining luxury real estate in Dubai. If you’re ready to bring your expertise in digital marketing—including paid media, SEO, CRO, and social media—to a high‑growth, fast‑paced environment, we’d love to hear from you.