Digital Marketing Manager (Shopify Expert)

Remote DXB; Dubai; On-site; AED 180,000 - 300,000; Full time

Job summary

Médetone is a dynamic, fast-growing online pharmacy focused on customer care and innovation in healthcare delivery. We operate a full-service online platform offering prescription medications, OTC products, and personalised healthcare services.

The role reports to the leadership team and requires a native English speaker with Shopify expertise to drive brand growth, optimize campaigns, and deliver compelling content across channels.

Qualifications

• Native English speaker required for high-level communication and copywriting.
• Hands-on Shopify experience (4+ years) within the Shopify ecosystem.
• Demonstrated management experience with scaling an e-commerce brand.
• Deep understanding of SEO, PPC, and Email Marketing automation.
• Bachelor's degree required for UAE Manager visa; must be attested for visa processing.

Responsibilities

• Own the Shopify storefront end-to-end: product launches, app integrations, and landing page optimization.
• Lead performance marketing strategy and execution across Meta and Google Ads with a focus on CAC/ROAS.
• Design and automate advanced email/SMS flows using Shopify-integrated tools.
• Create high-converting, native English copy for ads, product descriptions, and emails.
• Use GA4 and Shopify Analytics to produce weekly performance reports and identify bottlenecks.
• Manage external freelancers to ensure brand consistency and high-quality creative output.

Skills

Native English

Shopify

Management

SEO

PPC

Email marketing automation

Education

Bachelor's degree

Job description

Responsibilities

• Shopify Management: Full ownership of the Shopify storefront, including product launches, app integrations (Klaviyo, Gorgias, etc.), and landing page optimization.
• Performance Marketing: Lead the strategy and execution of Meta (Facebook/Instagram) and Google Ads. Manage significant budgets with a focus on scaling CAC/ROAS.
• Retention & Email: Design and automate advanced email/SMS flows (Welcome, Abandoned Cart, Win-back) using Shopify-integrated tools.
• Copywriting & Content: Produce high-converting, native-level English copy for ads, product descriptions, and email campaigns.
• Data Analysis: Use GA4 and Shopify Analytics to provide weekly performance reports, identifying bottlenecks in the customer journey.
• Leadership: Manage external freelancers (designers/video editors) to ensure brand consistency and high-quality creative output.

Requirements

• Native English Speaker: Essential for high-level communication and copywriting.
• Shopify Experience: Minimum 4+ years of hands-on experience specifically within the Shopify ecosystem.
• Management Proven: Ability to show a track record of scaling an e-commerce brand.
• Technical Skills: Deep understanding of SEO, PPC, and Email Marketing automation.
• Education: Bachelor's Degree Required for the UAE "Manager" visa title; must be attested for the visa process and Immediate Joiner.

About the Company

Médetone is a dynamic and fast-growing online pharmacy that prioritises customer care and innovation in healthcare delivery. We are committed to providing customers a seamless, safe, and efficient service. We offer prescription medications, over-the-counter products, and personalised healthcare services.