Digital Marketing Manager

AccorHotel; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading hospitality company in Dubai is seeking an experienced Digital Marketing Manager to drive the hotel's digital marketing and e-commerce strategies. The ideal candidate will possess at least 5 years of experience in digital marketing, particularly in hospitality or retail, with a strong command over various digital tools and platforms. This full-time role offers opportunities for talent development and competitive employee benefits. You will also oversee brand visibility and enhance the guest experience through digital channels.

Benefits

Employee benefit card for discounted rates

Learning programs and development opportunities

Corporate Social Responsibility activities

Qualifications

• Minimum 5 years of experience in digital marketing/e‑commerce.
• Fluent in English; additional languages are a plus.
• Strong expertise in digital marketing tools and analytics.

Responsibilities

• Develop and implement the hotel’s annual digital marketing strategy.
• Collaborate with key stakeholders on the commercial strategy.
• Manage all digital marketing efforts including social media and paid media.

Skills

Digital marketing strategies

SEO/SEA

Social media management

CRM management

Data analysis

Communication skills

Education

Bachelor’s degree in Marketing or related field

Job description

Digital Marketing Manager

As the Digital Marketing Manager at Swissotel Al Ghurair you will lead the strategic development and execution of the hotel’s digital marketing and e‑commerce initiatives. This includes driving performance across direct and indirect digital channels, enhancing brand visibility and optimizing digital guest touchpoints all in alignment with Accor commercial objectives and digital standards. The role complements and contributes directly to the hotel’s B2C business mix while also supporting the visibility and engagement of the ALL Accor Live Limitless loyalty program.

What is in it for you

• Employee benefit card offering discounted rates worldwide across Accor hotels
• Learning programs through our Academies and the opportunity to earn qualifications while you work
• Opportunity to develop your talent and grow within your property and across the world
  Ability to make a difference in the local community through our Corporate Social Responsibility activities.

What you will be doing

• Develop and implement the hotel’s annual digital marketing strategy and budget covering all relevant channels.
• Collaborate with key stakeholders (Sales, Revenue Management, PR, F&B, Corporate Marketing) to contribute to the overall commercial strategy.
• Design and execute comprehensive quarterly and yearly e‑commerce plans for both direct and third‑party platforms.
• Manage all digital marketing efforts including SEO/SEA, paid media, social media, CRM/email campaigns, display advertising, programmatic buying, influencer partnerships and metasearch.
• Monitor and report on performance across digital channels analyzing key KPIs and ROI to inform decision‑making.
• Oversee content production and ensure brand‑consistent presence across key social media platforms relevant to target markets.
• Lead CRM strategy and manage third‑party email marketing tools in coordination with hotel departments and in line with corporate guidelines.
• Support revenue optimization by monitoring rate parity and pricing integrity across all online distribution channels.
• Support awareness and engagement of Accor’s loyalty program (ALL Accor Live Limitless) through digital campaigns, guest communications and targeted messaging across appropriate channels.
• Ensure optimal visibility, content accuracy and conversion performance across OTA platforms.
• Manage and enhance the hotel’s online reputation across review sites and social platforms.
• competitive benchmarking and market analysis to maintain digital leadership within the hotel’s comp set.
• Identify digital trends and insights adapting strategies to improve performance and customer engagement.
• Build and maintain strong partnerships with digital agencies and external vendors.
• Stay up to date with emerging digital technologies and recommend their adoption where appropriate.

Qualifications

• Minimum 5 years of experience in digital marketing/e‑commerce preferably within the hospitality or retail sectors.
• Bachelor’s degree in Marketing, Communications, Hospitality Management or a related field.
• Fluent in English (written and spoken); additional language(s) a plus.
• Strong expertise in digital marketing strategies, tools, analytics and platforms.
• Proficiency in content marketing, CRM, paid advertising and social media management.
• Excellent communication, presentation and relationship‑building skills.
• Data‑driven analytical mindset with a passion for innovation and continuous improvement.
• Energetic, proactive and results‑oriented with the ability to work independently and cross‑functionally.

Additional Information

Visa requirements: Please note that you must be eligible to live and work in Dubai. Swissotel Al Ghurair & Swissotel Living Al Ghurair will cover visa costs and flights for selected candidates from place of origin.

Our commitment to Diversity & Inclusion: We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.

Remote Work

No

Employment Type

Full‑time