Digital Marketing Manager

Asad Abbas and Co. Chartered Accountants LLC; Dubai; On-site; AED 180,000 - 260,000; Full time

Job summary

Asad Abbas & Co. Chartered Accountants LLC in Dubai seeks a Digital Marketing Manager to establish, lead, and execute comprehensive marketing strategies.

You will own the firm's digital presence, SEO, GEO, brand positioning, content development, and campaigns, working with the Business Development team to drive client acquisition. The role demands a proactive professional capable of managing initiatives independently, identifying growth opportunities, and delivering measurable results from an

Qualifications

• Bachelor's degree in Marketing.
• 3–5 years of relevant digital marketing and SEO experience.
• Experience in professional services, accounting, auditing, consulting, or B2B marketing is advantageous.

Responsibilities

• Develop and execute SEO strategies to improve organic rankings and traffic.
• Enhance GEO visibility across AI-powered platforms and citations.
• Optimize content for AI-generated answers and featured snippets.
• Manage website performance, updates, UX and SEO.
• Conduct keyword research and competitor analysis to discover growth opportunities.
• Create and maintain SEO- and GEO-optimized content with a consistent brand identity across platforms.
• Plan and optimize Google Ads, LinkedIn, email, WhatsApp, and social media campaigns.
• Track organic traffic, rankings, conversions using analytics tools.
• Develop marketing plans to strengthen brand awareness and support client acquisition.

Skills

SEO

GEO

AEO

Content marketing

Brand management

Google Ads

Analytics

Lead generation

CMS (WordPress)

Data-driven marketing

Education

Bachelor's degree in Marketing

Tools

Google Analytics

SEMrush

Ahrefs

Google Tag Manager

Google Search Console

WordPress

Job description

Asad Abbas & Co. Chartered Accountants LLC is an established audit, accounting, tax, and advisory firm in the UAE, providing comprehensive financial and business solutions to clients across various industries.

Our services include external and internal audits, accounting and financial management, VAT and Corporate Tax advisory, business consultancy, and company formation. We are committed to delivering professional, reliable, and strategic solutions that support our clients' long-term success.

We are seeking a results-driven Digital Marketing Manager to establish, lead, and execute the firm's marketing strategies.

This is a full-time, on-site position based in Dubai. The successful candidate will take ownership of the company's digital presence, SEO and GEO strategies, brand positioning, content development, and marketing campaigns.

The role requires a proactive professional capable of independently managing marketing initiatives, identifying growth opportunities, and collaborating with the Business Development team to support client acquisition.

Key responsibilities and qualifications

• SEO & Technical Optimization: Develop and execute SEO strategies to improve organic rankings, website traffic, technical performance, and search visibility.
• Generative Engine Optimization (GEO): Enhance the company's visibility and citations across AI-powered platforms, including ChatGPT, Google AI Overviews, Gemini, and Perplexity.
• Answer Engine Optimization (AEO): Optimize website content for AI-generated answers, conversational searches, and featured snippets.
• Website Management: Oversee website performance, content updates, user experience, and search engine optimization.
• Keyword Research & Competitor Analysis: Identify high-value keywords, analyze market trends, and evaluate competitors to uncover growth opportunities.
• Content & Brand Management: Develop SEO- and GEO-optimized content while maintaining a consistent and professional brand identity across digital platforms.
• Digital Marketing Campaigns: Plan, manage, and optimize Google Ads, LinkedIn, email, WhatsApp, and social media marketing campaigns.
• Analytics & Reporting: Track organic traffic, keyword rankings, conversions, and AI search visibility using Google Analytics, Search Console, SEMrush, Ahrefs, and relevant tools.
• Marketing Strategy & Lead Generation: Develop marketing plans that strengthen brand awareness, generate qualified inbound inquiries, and support the Business Development team.
• Technical Expertise: Strong knowledge of SEO, GEO, AEO, Google Tag Manager, WordPress or similar CMS platforms, and basic HTML/CSS.
• Professional Experience: Minimum 3–5 years of relevant experience in digital marketing and SEO. Experience in professional services, accounting, auditing, consulting, or B2B marketing is advantageous.
• Education: Bachelor's degree in Marketing.
• Location: Full-time, on-site in Dubai, UAE.