Digital Marketing Specialist

The Law Reporters; Dubai; On-site; AED 90,000 - 180,000; Full time

Job summary

The Law Reporters in Dubai, United Arab Emirates is seeking a Digital Marketing Specialist to plan, execute, and optimize campaigns across channels, boosting brand awareness and platform engagement. You will manage social media, develop online strategies, monitor web analytics, and produce data-driven reports to improve performance.

Collaboration with content and product teams will support user acquisition, email marketing, and growth initiatives.

Qualifications

• Candidates should have strong digital marketing and online marketing skills.
• Experience with campaign planning and execution.
• Social media marketing skills to manage professional profiles.
• Web analytics proficiency with tools like Google Analytics.
• Excellent communication skills for collaboration with internal teams and external stakeholders.
• Experience with SEO/SEM, email marketing, marketing automation tools, and content coordination is beneficial.
• Bachelor’s degree in Marketing, Communications, Business, or related field, or equivalent practical experience.
• Prior experience in legal, professional services, or knowledge-based platforms in the Middle East region is an advantage.

Responsibilities

• Plan, execute, and optimize digital marketing campaigns across various channels to increase brand awareness and platform engagement.
• Manage social media accounts, develop online marketing strategies, track and analyze web analytics, and create data-driven reports to improve campaign performance.
• Coordinate with content and product teams to support user acquisition, manage email marketing initiatives, and implement SEO and SEM best practices to drive traffic and conversions.

Skills

Digital marketing

Social media marketing

Web analytics

SEO/SEM

Email marketing

Marketing automation

Content coordination

Communication skills

Education

Bachelor's degree in Marketing, Communications, Business

Job description

Company Description The Law Reporters (TLR) is a techno-legal platform that serves as a comprehensive repository of legal knowledge, focusing on laws, public policies, legal developments, expert commentaries, articles, and research papers across the Middle Eastern region. Founded by a consortium of globally recognized thought leaders, TLR offers deep insights and fast access to high-quality legal content and services. The platform connects knowledge seekers with legal service providers through a curated directory of lawyers, law firms, audit firms, consulting firms, and authors worldwide. TLR aims to make legal and consulting services accessible in just one click, with subscription-based profiles that offer digital membership certificates, ratings, and social media promotions.

Role Description This is a full-time, on-site Digital Marketing Specialist role based in Dubai, United Arab Emirates. The Digital Marketing Specialist will plan, execute, and optimize digital marketing campaigns across various channels to increase brand awareness and platform engagement. Daily responsibilities include managing social media accounts, developing online marketing strategies, tracking and analyzing web analytics, and creating data-driven reports to improve campaign performance. The role also involves coordinating with content and product teams to support user acquisition, managing email marketing initiatives, and implementing SEO and SEM best practices to drive traffic and conversions.

Qualifications

• Candidates should possess strong Digital Marketing and Online Marketing skills in IT Support, including experience with campaign planning and execution.
• Candidates should possess Social Media Marketing skills, with the ability to manage and grow professional profiles across major platforms.
• Candidates should possess Web Analytics skills, including proficiency with tools such as Google Analytics and the ability to interpret data for decision‑making.
• Candidates should possess excellent Communication skills for effective collaboration with internal teams and external stakeholders.
• Experience with SEO/SEM, email marketing, marketing automation tools, and content coordination is beneficial.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Prior experience in legal, professional services, or knowledge-based platforms in the Middle East region is an advantage.
• Ability to work independently, manage multiple projects, and meet deadlines in a fast-paced environment.