Digital Marketing Executive

XAD Technologies; Dubai; On-site; AED 200,000 - 300,000; Full time

Job summary

A digital marketing firm in Dubai is seeking a Digital Marketing Executive to enhance its online presence and execute creative marketing strategies. The successful candidate will plan and optimize digital marketing campaigns, ensuring consistent brand messaging across various platforms. A blend of digital marketing expertise and graphic design skills is essential, with 5-8 years of experience preferred. This role offers a dynamic environment to leverage marketing technology while driving brand awareness.

Qualifications

• Bachelor's degree in marketing or related field preferred.
• 5-8 years experience in digital marketing or design roles.
• Proven track record as a Digital Marketing Executive or similar role.

Responsibilities

• Develop and execute designs for digital and print projects.
• Work closely with teams to understand project goals.
• Assist in formulating strategies for consumer engagement.
• Monitor ongoing company presence on social media.

Skills

Digital marketing

Graphic design

SEO optimization

Social media marketing

Content marketing

Education

Bachelor's degree in marketing

Certification in Graphic Design

Tools

Adobe Creative Suite

Web design tools

Job description

Dubai, United Arab Emirates Business Development

About the job Digital Marketing Executive

JOB PURPOSE: To plan, execute and optimize our online marketing efforts and promote marketing campaigns online. By leveraging the digital channels like social media, email, and websites to promote a company's products or services, boost brand awareness, and drive the promotion of products and services. The ideal candidate will have a passion for all things marketing and technology. Should be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. Need to be tech‑savvy and intuitive with great ideas to reinforce our marketing campaign.

ROLES & RESPONSIBILITIES:

• Develop and execute creative designs for digital and print projects such as websites, social media posts which is but not limited to LinkedIn, Facebook, Twitter, Instagram, advertisements, brochures, and other marketing materials as well as company corporate videos.
• Ensure that all designs are consistent with the company's brand identity and messaging guidelines across various platforms.
• Work closely with the marketing, product, and other teams to understand project goals, and provide innovative design solutions.
• Assisting in the formulation of strategies to build a lasting digital connection with consumers.
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Planning and monitoring the ongoing company presence on social media.
• Launching optimized online advertisements to increase company and brand awareness
• Prepare online newsletters and promotional emails and organize their distribution through various channels.
• Provide creative ideas for content marketing and update website.
• Collaborate with designers to improve user experience.
• Acquire insight in online marketing trends and keep strategies up-to-date.
• Maintain partnerships with media agencies and vendors.
• Design clean, modern, and effective layouts, graphics, and illustrations for different types of media.
• Enhance and retouch photos, illustrations, and other images to meet the project needs.
• Review designs for errors before final delivery, ensuring quality control across all design projects.
• Keep up-to-date with industry trends, design software, and new technologies to enhance design quality and efficiency.
• Perform any other relevant tasks assigned by the management.

QUALIFICATION & EXPERIENCE:

• A bachelor's degree in marketing or certification in Graphic Design, Visual Arts, or a related field (preferred).
• 5-8 years experience in a similar role.
• Proven experience as a Digital Marketing Executive, Graphic Designer, Visual Designer, or similar role.
• Experience with web design, motion graphics, or video editing is a plus.