Digital Marketing Executive

JakBak; Dubai; On-site; AED 89,280 - 133,920; Full time

Job summary

JakBak in Dubai is looking for a Digital Marketing Executive to enhance online presence and engage potential students through innovative marketing campaigns. The role requires hands-on digital marketing experience and a passion for education services.

Responsibilities include developing, implementing, and optimizing campaigns across various channels, conducting market research, and managing the company’s website and social media. Candidates should possess a relevant degree and have 1-2 years of experience.

Qualifications

• 1-2 years of experience in digital marketing, preferably in the education or consultancy industry.
• Strong understanding of SEO, SEM, email marketing, and content marketing strategies.
• Excellent written and verbal communication skills.

Responsibilities

• Develop, implement, and optimize digital marketing campaigns across multiple channels.
• Conduct market research to identify trends and customer preferences.
• Manage and update the company’s website and social media platforms.

Skills

Digital marketing campaigns

SEO

SEM

Email marketing

Content marketing

Google Ads

Facebook Ads

Analytics interpretation

Education

Bachelor’s degree in Marketing, Communications, or related field

Tools

Google Ads

Facebook Ads

Google Analytics

Job description

Job Summary

JakBak Education Consultants is seeking a Digital Marketing Executive to create and execute innovative digital marketing campaigns that enhance our online presence, attract potential students, and drive engagement across multiple platforms. The ideal candidate will have hands‑on experience in digital marketing and a passion for education services.

Key Responsibilities

• Develop, implement, and optimize digital marketing campaigns across multiple channels, including search engines, social media, email marketing, and display advertising.
• Conduct market research to identify trends, customer preferences, and competitive insights.
• Manage and update the company’s website and social media platforms to ensure consistent and engaging content.
• Track, analyze, and report on key metrics such as website traffic, lead generation, and campaign performance.
• Collaborate with the creative team to design visually appealing and effective marketing assets.
• Stay updated with the latest digital marketing trends, tools, and best practices to ensure that campaigns are aligned with industry standards.

Qualifications & Skills

• Bachelor’s degree in Marketing, Communications, or a related field.
• 1-2 years of experience in digital marketing, preferably in the education or consultancy industry.
• Proficiency in Google Ads, Facebook Ads, Google Analytics, and other digital marketing tools.
• Strong understanding of SEO, SEM, email marketing, and content marketing strategies.
• Excellent written and verbal communication skills.
• Strong analytical skills and ability to interpret data to make informed decisions.