Digital Marketing Execution Specialist

Meraki Group; United Arab Emirates; On-site; AED 89,000 - 167,000; Full time

Job summary

Meraki Group in the United Arab Emirates is seeking a Digital Marketing Coordinator to run day-to-day campaigns under the Digital Marketing & CRM Manager. The role handles CRM attribution, first-line WhatsApp and email responses, and weekly performance numbers to inform decisions.

You will set up and monitor Google, Facebook, and Instagram campaigns, manage landing pages in Unbounce, maintain content and SEO basics, and support social channels.

Qualifications

• Degree or diploma in Marketing, Business, Communications or related field.
• 1–3 years in a digital marketing or marketing coordinator role.
• Experience with ad platforms (Google Ads, Meta Ads Manager).
• Strong written English and basic on-page SEO knowledge.
• Proficient in Excel/Google Sheets for reporting.

Responsibilities

• Set up, launch and monitor Google Ads, Facebook Ads and Instagram Ads campaigns as briefed by the manager.
• Build audiences and creative variants for retargeting and lead generation campaigns; flag underperforming ad sets daily.
• Enter, tag and route enquiries, broker registrations and portal leads in the CRM within the agreed turnaround time.
• Maintain source attribution on every record; run weekly hygiene checks on duplicates, missing sources and stalled leads.
• Build and schedule drip campaign emails and newsletters in the email platform from approved copy and creative.
• Prepare weekly performance data (CPC, CTR, cost per lead, conversion rates) in the standard template.
• Build and update landing pages in Unbounce from approved layouts and copy; run pre-launch checks on forms and tags.
• Provide first-line responses on the official WhatsApp; log conversations as leads or enquiries in the CRM.
• Draft blog posts and vlog scripts; publish content to website and social channels; assist in content calendar.

Skills

Digital marketing

Campaign management

CRM management

Data reporting

Copywriting

SEO basics

Education

Degree or diploma in Marketing

Tools

Google Ads

Meta Ads Manager

Unbounce

CRM

Excel/Google Sheets

Job description

Meraki Group in the United Arab Emirates is seeking a Digital Marketing Coordinator to run day-to-day campaigns under the Digital Marketing & CRM Manager. The role handles CRM attribution, first-line WhatsApp and email responses, and weekly performance numbers to inform decisions.

You will set up and monitor Google, Facebook, and Instagram campaigns, manage landing pages in Unbounce, maintain content and SEO basics, and support social channels.