Digital Marketing & Brand Coordinator (Founding Hire)

Chapter 2; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A growing e-commerce brand in Dubai is seeking its first hire for a marketing role. The position involves managing social media channels, running email campaigns, and executing paid advertising strategies to drive growth. The ideal candidate should have at least 3 years of experience in digital marketing or social media, be comfortable with tools like Klaviyo and Ads Manager, and possess strong communication skills. This is a unique opportunity to shape the future of the brand and thrive in a dynamic environment.

Qualifications

• Minimum 3 years of experience in digital marketing, e-commerce, or social media.
• Confident with TikTok and Instagram, interested in content creation.
• Strong written communication skills.

Responsibilities

• Manage social media accounts including content creation and engagement.
• Plan and run email campaigns through Klaviyo.
• Execute paid ad campaigns and analyze performance.

Skills

Digital marketing

Social media management

Content creation

Email campaigns

Customer service

Tools

Klaviyo

Shopify

Ads Manager

Canva

CapCut

Job description

Location: Dubai | Reports to: Founder & CEO

The Role

As mileoff’s first hire, you’ll be instrumental in our next phase of rocketship growth. From managing socials, and email campaigns to paid media and implementing exciting new marketing channels like TikTok Shop, you’ll help us scale what’s working and unlock new growth levers. You’ll work directly with Alice (our founder), gaining hands‑on experience across all areas of an extremely fast‑growing consumer brand.

What you’ll do

Marketing

• Manage socials (capture, edit, post, trends, captions, comments, DMs).
• Activate new channels like TikTok Shop, Pinterest, LinkedIn, YouTube…
• PR outreach: research and pitch to magazines, podcasts, blogs, track coverage.
• Keep the website fresh: updating homepage and adding new products for launches.

CRM & Email

• Work with our email agency to plan weekly campaigns via Klaviyo.

Paid Media

• Run paid ad campaigns (Meta/TikTok Ads Manager).
• Refresh ad creative, update copy, pull weekly performance reports.

Customer Service

• Answer customer queries via email & social DMs quickly.
• Communicate with warehouse handling size exchanges, order updates, shipping queries.

Partnerships and Events

• Help plan and execute collaborations and events.

You might be a fit if…

• You are an incredibly driven, hard worker willing to give everything to helping mileoff grow.
• Minimum 3 years experience in digital marketing, e-commerce, or social media (agency or brand side).
• Confident on TikTok + Instagram, and happy being in/around content.
• Strong written comms, from IG captions to CS replies.
• Experience with tools: Klaviyo, Shopify, Ads Manager, Canva/CapCut (or quick to learn).
• Able to manage multiple projects at once and take ownership end‑to‑end.
• Excited by startups: you thrive in an intense environment where no two days look the same.
• Love running and have a passion for working in the sports/fitness world.

Why this role matters

This is mileoff’s first ever hire. You’ll have the chance to shape our journey growing from the ground up to becoming the best performance running wear brand on the market.