Digital Experience Development Section Head JOB

دائرة الثقافة والسياحة – أبوظبي; Abu Dhabi; On-site; AED 200,000 - 300,000; Full time

Job summary

A tourism authority in Abu Dhabi is seeking a Digital Experience Development Section Head to oversee the design and implementation of innovative digital experiences. The role involves managing digital strategies, leading projects, and collaborating with teams to enhance the visitor experience. Candidates should have significant experience in digital development and strong leadership skills. This position is key to driving the digital transformation in tourism.

Qualifications

• 6 to 8 years of experience in Digital Experience or equivalent.
• At least 4 years of experience in a managerial position.
• Strong knowledge in digital tourism, marketing & business analysis.

Responsibilities

• Develop and implement Visitor Experience Digital Strategies.
• Lead digital initiatives and manage project execution.
• Collaborate with cross-functional teams for integrated solutions.

Skills

Full professional English proficiency

MS Office (PowerPoint, Word and Excel)

Tourism industry knowledge

Excellent written and verbal communication skills

Self-motivated

Ability to multi-task

Education

Bachelor’s degree in Digital Development or relevant industry

Master’s degree preferred

Job description

Job Title:

Digital Experience Development Section Head

Sector

Tourism

Department

Visitors Experience Department

Section:

Digital Experience Development Section

Job Purpose

Oversee the creation and implementation of end-to-end innovative digital experience designs such as – not limited to designing end-to-end journeys and journey maps, maintaining calendar of Journey Lab events & workshops, co-creating innovative experiences and others.

Key Responsibilities

Digital Experience Development

• Develop and implement Visitor Experience Digital Strategies and Enhancement Plans/roadmaps, with the support of Strategic Integration & Planning, for leveraging digital technologies and drive growth and transformation.
• Lead digital initiatives, including identifying and prioritizing projects, budgeting and fund planning, and overseeing project execution.
• Oversee the planning, execution, and monitoring of digital projects, ensuring they are delivered on time, within budget, and meet quality standards.
• Collaborate with cross-functional teams, including marketing, operations, and customer service, to integrate digital solutions seamlessly and ensure a consistent visitor experience.
• Manage the digitalization budget effectively, allocating resources appropriately, and ensuring cost-effectiveness
• Implement rigorous quality assurance processes to ensure the reliability and security of digital solutions, adhering to industry best practices.
• Utilize data analytics to gain insights into visitor behavior, preferences, and trends, enabling data-driven decision-making for continuous improvement
• Foster strong relationships with external partners, vendors, and stakeholders to support the successful execution of digital projects and initiatives
• Provide regular reports and updates to management and other relevant stakeholders on project progress, key performance indicators, and outcomes.
• Identify and evaluate emerging technologies and digital tools that can enhance tourism operations and services. Lead the implementation of digital solutions, including website enhancements, mobile apps, virtual reality experiences, and data analytics platforms.
• Oversee conducting and developing continuous research on current benchmark trends and audience preferences aiming to create innovative plans for the department as per the defined KPIs.
• Collaborate with the Journey design section to ensure co-creating end-to-end journey maps for identified target segments in cross-functional collaboration between relevant Tourism sector departments, stakeholders, and Journey & experience development teams in line with the department’s goals.
• Direct the team to collaborate with other teams, like marketing, sales and customer service to ensure brand consistency in-line with the sector’s goals and priorities.
• Coordinate with Support Service Sector's Technology department to support on internal digitization initiatives including applications and websites as required for the department’s improvements.

Shared Activity

People Management

• Manage the effective achievement of assigned objectives through the leadership of the Section by setting of individual objectives, managing performance, developing and motivating staff to maximize performance.
• Lead the talent development initiatives for the assigned section, collaborating with technical/discipline experts and thereby ensure the availability of talent to fit business requirements.
• Act as a role model and drive adherence to organizational values and ethics by employees of the assigned section to foster a value driven culture within the organization.

Budgeting and Financial Planning

• Manage the preparation and recommend the section budget and monitor financial performance versus the budget while ensuring all sectional activities are conducted in line with the approved guidelines.

Policies, Systems, Processes & Procedures

• Manage and ensure effective implementation of functional policies, procedures and controls covering all areas of assigned section activity so that all relevant procedural/legislative requirements are fulfilled while delivering a quality, cost-effective service.

Continuous Improvement

• Lead the identification of opportunities for continuous improvement and sustainability of systems, processes and practices considering global standards, productivity improvement and cost reduction.

Reporting

• Ensure that all section reports are prepared timely and accurately and meet DCT requirements, policies and quality standards.

Qualifications & Experience

• Bachelor’s degree (Master’s degree preferred) in Digital Development, or any other degree within relevant industry.
• 6 to 8 years of experience in Digital Experience or equivalent.
• At least 4 years of experience in a managerial position.
• Strong knowledge in the digital tourism, marketing & business analysis.

Skills

• Language: Full professional English proficiency both in speaking and writing, Arabic bilingual desirable but not mandatory
• Skilled in MS Office (PowerPoint, Word and Excel)
• Knowledge and functional understanding of the tourism industry, regionally and globally
• High level of competency in relevant software applications
• Self-motivated with a proven ability to complete work in a timely manner
• Ability to quickly integrate with existing business software tools and knowledge of other relevant industry software
• Excellent written and verbal communication skill - including appropriate stakeholder alignment
• Evidence of creating, implementing, and managing policies and procedures
• Ability to multi-task and to prioritize work effectively
• Ability to work under own direction and high degree of initiative