Digital Analytics Lead

Techcarrot FZ LLC; Dubai; On-site; AED 400,000 - 700,000; Full time

Job summary

Techcarrot FZ LLC is seeking a Digital Analytics Lead to drive data-informed decisions across product and marketing teams in the UAE. You will lead analytics initiatives, translate complex datasets into actionable insights, and collaborate closely with technical squads to implement tracking requirements and enhance user experiences.

The role requires strong communication skills, a track record of delivering high-quality outputs on deadlines, and expertise in tools like Google Analytics and

Qualifications

• Bachelor's degree in a relevant field (e.g. Business Marketing).
• Proven experience of 8 years as a Digital Analytics Lead or similar role.
• Proficiency in digital analytics tools such as Google Analytics Appsflyer or similar platforms.
• Experience working closely with technical teams to implement tracking requirements.
• Excellent analytical skills with the ability to translate complex data into clear actionable insights.
• Solid understanding of A/B testing user journey analysis and UX performance measurement.
• Strong communication skills to influence and present to both technical and non-technical stakeholders.
• Proven ability to manage multiple priorities independently and deliver high-quality outputs within deadlines.
• Certified Google Analytics professional
• Project management skills and ability to prioritize and manage up effectively.
• Data-driven storytelling skills you create and deliver compelling presentations with outstanding visuals
• Strong Web Analytics proficiency is required A/B testing / usability / UX etc.

Skills

Analytical thinking

Data storytelling

Cross-functional collaboration

Stakeholder communication

Project management

Multitasking

AB testing

UX measurement

Tracking implementation

Signal interpretation

Education

Bachelor's degree in a relevant field

Tools

Google Analytics

Appsflyer

Job description

Requirements

Minimum Experience and Knowledge:

• Bachelors degree in a relevant field (e.g. Business Marketing).
• Proven experience of 8 years as a Digital Analytics Lead or similar role
• Proficiency in digital analytics tools such as Google Analytics Appsflyer or similar platforms.
• Experience working closely with technical teams to implement tracking requirements.
• Excellent analytical skills with the ability to translate complex data into clear actionable insights.
• Solid understanding of A/B testing user journey analysis and UX performance measurement.
• Strong communication skills to influence and present to both technical and non-technical stakeholders.
• Proven ability to manage multiple priorities independently and deliver high-quality outputs within deadlines.
• Certified Google Analytics professional
• Project management skills and ability to prioritize and manage up effectively.
• Data-driven storytelling skills you create and deliver compelling presentations with outstanding visuals
• Strong Web Analytics proficiency is required A/B testing / usability / UX etc.

1. COMPETENCIES:

Behavioral:

• - Works well cross-functionally to drive tangible business outcomes leveraging analytics.
• - Highly motivated self-starter who is adaptable detail-oriented and proficient at multi-tasking in a fast-paced environment
• - Collaborate closely with other members of our Product/Data & Analytics team on leveraging data across key customer journeys and interactions to inform insight and analysis.
• - Excellent communication and presentation skills with the ability to effectively communicate technical concepts to non-technical stakeholders.