Destination Marketing Manager — Experiences & Growth

Adrenark Park; Abu Dhabi; On-site; AED 180,000 - 260,000; Full time

Job summary

Al Qana is seeking an experienced Marketing Manager to lead planning and execution of integrated marketing initiatives for its destination. You will strengthen Al Qana's position as a leading lifestyle, leisure, entertainment and dining destination in Abu Dhabi, driving footfall and engagement.

You will work with tenants, partners and agencies to deliver campaigns that boost awareness, visitation and commercial performance across events, campaigns and activations.

Qualifications

• 8+ years of relevant marketing experience, preferably in destination marketing, hospitality, tourism, F&B or entertainment.
• Proven ability to plan and execute integrated marketing campaigns from strategy through execution.
• Experience managing agencies, budgets and multiple stakeholders.
• Strong understanding of digital marketing, social media, paid media and content marketing.
• Demonstrated experience in events, activations, partnerships and experiential marketing.

Responsibilities

• Develop and execute annual and seasonal marketing strategies for Al Qana.
• Plan integrated campaigns across digital, social media, PR, influencers, outdoor media, events and partnerships.
• Identify target audiences and campaigns to increase awareness, visitation and repeat visits.
• Conduct market and competitor analysis to identify growth opportunities.
• Develop campaigns around weekends, holidays, Ramadan, Eid, summer and key seasons.
• Lead digital marketing, social media and content strategies; manage paid media campaigns.
• Develop marketing plans for festivals, exhibitions, seasonal activities and activations.
• Support marketing for F&B, entertainment, leisure and lifestyle offerings.
• Develop strategic partnerships with tourism orgs, hotels, lifestyle brands and corporates.
• Track campaign performance, footfall and ROI; prepare management reports.

Skills

Marketing strategy

Campaign management

Digital & social media

Influencer partnerships

Events & activations

Budget & agency management

Analytics & ROI

Cross-functional teamwork

Education

Bachelor's degree in Marketing, Business, Communications, Hospitality, Tourism or related field

Job description

Al Qana is seeking an experienced Marketing Manager to lead planning and execution of integrated marketing initiatives for its destination. You will strengthen Al Qana's position as a leading lifestyle, leisure, entertainment and dining destination in Abu Dhabi, driving footfall and engagement.

You will work with tenants, partners and agencies to deliver campaigns that boost awareness, visitation and commercial performance across events, campaigns and activations.