Destination Marketing Manager: Footfall & Engagement

Al Qana; Abu Dhabi; On-site; AED 180,000 - 270,000; Full time

Job summary

Al Qana in Abu Dhabi invites an experienced Marketing Manager to lead integrated marketing initiatives for the destination, strengthening its position as a leading lifestyle, leisure, entertainment and dining destination. You will develop annual and seasonal strategies, manage digital and social media, events, partnerships, and campaigns to drive footfall and engagement.

The role requires cross-functional collaboration with F&B operators, attractions, tenants and agencies to deliver compelling

Qualifications

• Bachelor degree in Marketing or related field.
• 8+ years of relevant marketing experience in destination marketing, hospitality, tourism, F&B, retail, leisure or entertainment.
• Experience managing integrated campaigns from strategy to execution.
• Strong collaboration with agencies, budgets and multiple stakeholders.
• Deep understanding of digital marketing, social media, paid media, and content marketing.
• Proven in events, activations, partnerships and experiential marketing.

Responsibilities

• Develop and execute annual and seasonal marketing strategies for Al Qana.
• Plan integrated campaigns across digital, social media, PR, influencers, outdoor media, events and partnerships.
• Identify target audiences and develop campaigns to increase awareness, visitation and repeat visits.
• Develop marketing plans for festivals, exhibitions, seasonal activities and destination activations.
• Develop marketing initiatives supporting Al Qana's F&B, entertainment, leisure and lifestyle offerings.
• Develop strategic partnerships with tourism organizations, hotels, lifestyle brands, corporates and other relevant partners.
• Track campaign performance, footfall, engagement, conversion and ROI.
• Coordinate with internal teams, agencies and operators to ensure successful execution.

Skills

Destination marketing

Integrated campaigns

Digital marketing

Footfall optimization

Stakeholder management

Campaign analytics

Team collaboration

Education

Bachelor's degree in Marketing, Business, Communications, Hospitality, Tourism or related field

Job description

Al Qana in Abu Dhabi invites an experienced Marketing Manager to lead integrated marketing initiatives for the destination, strengthening its position as a leading lifestyle, leisure, entertainment and dining destination. You will develop annual and seasonal strategies, manage digital and social media, events, partnerships, and campaigns to drive footfall and engagement.

The role requires cross-functional collaboration with F&B operators, attractions, tenants and agencies to deliver compelling