D2C Ecommerce Growth Manager

Afnan Perfumes; Dubai; On-site; AED 400,000 - 700,000; Full time

Benefits offered by this job

Competitive compensation package

Comprehensive benefits

Global presence and growth

Job summary

Afnan Perfumes LLC is seeking an experienced e‑commerce leader to own the performance of its web stores. You will drive CRO, manage buying and inventory planning, and coordinate with marketing and product teams across regional launches.

You will supervise a small team of eCommerce Executives and support staff, ensuring promotions, pricing, catalog accuracy, and launches go live on time while monitoring KPIs and customer feedback.

Qualifications

• 5–7 years in e‑commerce with hands‑on CRO and buying or inventory planning.

Responsibilities

• Own D2C conversion, analyze user behaviour and optimise friction to improve conversion rate and AOV.

Skills

CRO

Inventory planning

Team leadership

Analytics (GA4)

Optimizely

VWO

Looker Studio

Shopify reports

Tools

GA4

Looker Studio

Shopify reports

Optimizely

VWO

Excel

Power BI

Job description

Own the performance of Afnan's web stores. Turn more traffic into sales, and make sure every store has the right stock at the right time, from buying to launch.

Responsibilities

Conversion & website

• D2C conversion (CRO): own conversion rate and AOV for all Afnan web stores. Analyse user behaviour with quantitative and qualitative tools to remove points of friction.
• Testing framework: build, deploy and manage the A/B and multivariate testing framework. Run a monthly test plan (checkout, product pages, offers, bundles) and share the results.
• Website improvement: review all web stores continuously and bring new initiatives every quarter.

Calendar & promotions

D2C eCommerce calendar: own the yearly promotions calendar for the Afnan web stores, built around regional events and launches.

Promotion delivery: work with the Performance Marketing and Creative teams so every planned promotion goes live on time, and review each landing page once it is live.

Buying, inventory & catalogue

• Open-to-buy (OTB): build, maintain and run the monthly and seasonal OTB plans so inventory supports the revenue targets.
• Stock performance: monitor stock turn, weeks of supply and sell-through. Move OTB budget between products when production delays or raw-material shortages hit.
• Inventory risk: track stock cover, slow movers and stock-outs per store. Flag risks before peaks (Ramadan, Eid, White Friday and other regional events).
• Catalogue & pricing: oversee the digital product catalogue and the global pricing matrix.
• New launches: oversee launches end to end with the eCommerce Executives, Creative and Shopify teams so they go live on date.
• Ratings & feedback: closely monitor customer ratings and feedback on Direct stores, and flag low ratings and negative feedback on partner-run stores.

Growth, P&L & team

• Tier growth: build and run plans to move Tier 2 markets up to Tier 1.
• P&L and reporting: own the monthly D2C P&L and dashboard close, and the store-level weekly trading review.
• Team: lead the day-to-day work of the eCommerce Executives, Customer Support and the Compliance Analyst.

Qualifications

• 5–7 years in e-commerce with hands‑on CRO and buying or inventory planning, ideally in beauty, fragrance or FMCG
• Experience of OTB planning with supply chain
• Advanced analytics: GA4, Looker Studio, Shopify reports and advanced Excel, Power BI a plus
• Testing and behaviour analytics: strong hands‑on use of Optimizely and VWO
• Has led a small team across several markets

What We Offer

• A challenging and influential role in a dynamic, fast‑paced environment.
• Opportunities for daily learning and growth alongside a passionate team.
• A competitive compensation package with comprehensive benefits.
• Potential for career advancement within Afnan Perfumes, reflecting our commitment to employee development and global presence.

Afnan Perfumes is committed to building diverse and inclusive teams and upholding an equal employment workplace that is free from discrimination. We hire stellar individuals regardless of their race, color, ancestry, religion, gender identity, national origin, sexual orientation, age, marital status, medical conditions, disability, or veteran status.