Customer Insights Analyst | Consumer Insights Specialist

Abu Dhabi Cargo Company; Abu Dhabi; On-site; AED 180,000 - 280,000; Full time

Benefits offered by this job

Competitive salary

Professional development

Cross-functional exposure

Modern analytics tools

Career progression

Job summary

Abu Dhabi Cargo Company is seeking a Customer Insights Analyst to transform customer data into actionable business insights across marketing, product, and customer experience.

The role involves analyzing customer behavior, segmentation, and market trends, with dashboards and executive-ready reports. Proficiency in Excel, SQL, and BI tools is preferred, along with strong cross-functional communication.

Qualifications

• Bachelor's degree in Marketing, Business, Economics, Statistics, Psychology, Data Analytics, Market Research, or a related field.
• Experience in Customer Insights, Consumer Insights, Market Research, or related roles.
• Strong understanding of consumer behavior, journeys, segmentation, and market research principles.
• Excellent analytical and quantitative skills with attention to detail.
• Experience with Excel, pivot tables, formulas, lookups, and data analysis.

Responsibilities

• Analyze customer behavior, purchasing patterns, preferences, needs, and engagement trends.
• Conduct consumer research to understand motivations, expectations, and decision-making behaviors.
• Develop customer segmentation models based on demographics, behaviors, value, and engagement.
• Design dashboards and reports to communicate insights to stakeholders.
• Collaborate with Marketing, Product, Sales, and Customer Experience teams.

Skills

Analytical skills

Communication skills

Cross-functional collaboration

Presentation skills

Project management

Education

Bachelor's degree

Tools

Power BI

Tableau

Looker

Excel

SQL

Job description

We're Hiring: Customer Insights Analyst | Consumer Insights Specialist

Employment Type: Full-Time

Level: Mid-Level to Senior

We are seeking a data-driven and customer-focused Customer Insights Analyst | Consumer Insights Specialist to analyze customer behavior, consumer trends, market dynamics, and business performance. This role will transform customer and market data into actionable insights that support product development, marketing strategies, customer experience, and overall business growth.

Key Responsibilities

• Analyze customer behavior, purchasing patterns, preferences, needs, and engagement trends.
• Conduct consumer research to understand motivations, expectations, and decision-making behaviors.
• Collect, clean, organize, and analyze customer, sales, marketing, and market data.
• Identify meaningful trends, patterns, opportunities, and potential risks from customer datasets.
• Develop customer segmentation models based on demographics, behaviors, preferences, value, and engagement.
• Analyze customer journeys and identify key touchpoints, friction points, and opportunities for improvement.
• Monitor customer acquisition, retention, churn, loyalty, and lifetime-value trends.
• Conduct surveys, interviews, focus groups, and other qualitative and quantitative research activities.
• Design research questionnaires and coordinate consumer feedback programs.
• Analyze survey results and translate findings into clear business recommendations.
• Conduct competitor and market analysis to understand changing consumer expectations and industry trends.
• Track consumer sentiment, brand perception, customer satisfaction, and experience indicators.
• Partner with Marketing teams to evaluate campaign effectiveness, audience behavior, and customer response.
• Work with Product teams to provide insights for product development, enhancement, positioning, and prioritization.
• Collaborate with Sales and Customer Success teams to understand customer needs and account-level trends.
• Support Customer Experience teams with insights into satisfaction, complaints, service quality, and customer feedback.
• Develop dashboards and reports to communicate customer and consumer insights to stakeholders.
• Monitor key customer and consumer KPIs and identify changes requiring further investigation.
• Analyze customer feedback from surveys, reviews, social media, support interactions, and other channels.
• Identify emerging consumer trends and evaluate their potential impact on products and business strategies.
• Conduct ad hoc analysis to answer business questions and support management decision-making.
• Build customer personas and audience profiles based on research and behavioral data.
• Analyze pricing sensitivity, product preferences, purchasing frequency, and promotional responses.
• Support forecasting and scenario analysis related to customer demand and consumer behavior.
• Present research findings and analytical insights to senior management and cross-functional teams.
• Translate complex datasets and research findings into clear, practical, and actionable recommendations.
• Maintain documentation of research methodologies, data sources, assumptions, and analytical frameworks.
• Continuously improve customer-insight methodologies, reporting processes, and analytical approaches.

Requirements

• Bachelor's degree in Marketing, Business, Economics, Statistics, Psychology, Data Analytics, Market Research, or a related field.
• Previous experience in Customer Insights, Consumer Insights, Market Research, Customer Analytics, Business Analytics, or a similar role.
• Strong understanding of consumer behavior, customer journeys, segmentation, and market research principles.
• Strong analytical and quantitative skills with excellent attention to detail.
• Experience working with customer, transaction, survey, marketing, or behavioral datasets.
• Strong proficiency in Microsoft Excel, including pivot tables, formulas, lookups, and data analysis.
• Experience with data visualization tools such as Power BI, Tableau, Looker, or similar platforms is advantageous.
• Familiarity with CRM and customer-data platforms is preferred.
• Experience with SQL, statistical analysis, or analytical programming is an advantage.
• Knowledge of qualitative and quantitative research methodologies.
• Experience designing surveys, questionnaires, interviews, or focus-group research.
• Ability to interpret statistical findings and identify meaningful business implications.
• Strong understanding of customer segmentation and persona development.
• Ability to combine quantitative data with qualitative customer feedback.
• Strong critical-thinking and problem-solving skills.
• Excellent written, verbal, and presentation skills.
• Ability to communicate complex insights clearly to non-technical stakeholders.
• Strong project-management and organizational skills.
• Ability to manage multiple research and analytical projects simultaneously.
• Strong collaboration skills and the ability to work effectively with cross-functional teams.
• Commercial awareness and understanding of how customer insights support business growth.
• Experience preparing executive-level reports, presentations, and insight summaries is preferred.

What We Offer

• Competitive salary and comprehensive employee benefits.
• Opportunity to work on customer and consumer research projects with measurable business impact.
• Exposure to Marketing, Product, Sales, Customer Experience, and Strategy teams.
• Professional development in customer analytics, market research, and consumer intelligence.
• Access to modern analytics, CRM, research, and visualization platforms.
• Opportunities to lead customer research and insight-generation projects.
• Exposure to senior management and strategic business decision-making.
• Support for relevant analytics, research, and professional certifications.
• Collaborative and data-driven working environment.
• Recognition for delivering valuable customer insights and actionable recommendations.
• Career progression toward Senior Customer Insights Analyst, Consumer Insights Manager, Customer Analytics Manager, Market Research Manager, or Head of Customer Insights.