CRM Specialist The Grove Abu Dhabi

LVMH; Abu Dhabi; On-site; AED 150,000 - 230,000; Full time

Job summary

LVMH in Abu Dhabi seeks a CRM professional to lead data-driven campaigns across email, SMS, and direct marketing, aligning with our brand and seasonal calendars. You will maintain a clean CRM database, create audience segments for clienteling, and support retail teams with tools, insights, and targeted outreach to foster high-value relationships.

Ideal candidates have 2–4 years in CRM or database marketing in luxury or ecommerce, a Bachelor’s in marketing or related field, and strong Excel and

Qualifications

• Bachelor’s degree in marketing, business administration, data analytics, or related field.
• 2–4 years experience in CRM, database marketing, or client development in retail or luxury sectors.
• Hands-on experience with CRM platforms, ESPs, and marketing automation tools.
• Strong data literacy with ability to generate insights and build reports; Excel proficiency; SQL/BI is a plus.

Responsibilities

• Build, test, and deploy targeted email, SMS, and direct marketing campaigns aligned with brand calendars.
• Maintain CRM data hygiene and create precise audience segments for clienteling.
• Support retail teams with clienteling tools, wishlist management, and appointment campaigns.
• Track and report CRM metrics such as open rates, CTR, conversion, and ROI.
• Partner with Digital, Marketing, Retail/Stores, and IT for seamless multichannel experiences.
• Conduct A/B testing on subject lines, content, and send times to optimize performance.

Skills

CRM platforms

Excel

Data analytics

Communication

SQL/BI knowledge

Education

Bachelor’s degree in Marketing or related field

Tools

Salesforce Marketing Cloud

Audience segmentation tools

Job description

Job responsibilities

Key Responsibilities:

• Build, test, and deploy targeted email, SMS, and direct marketing campaigns, ensuring alignment with brand guidelines and promotional calendars.
• Maintain the CRM database, ensuring data integrity, hygiene, and compliance with data privacy regulations (e.g., GDPR). Create precise audience segments for targeted marketing and Clienteling initiatives.
• Support retail teams and client advisors with Clienteling tools, Wishlist management, client insights, and appointment-setting campaigns to foster high-value client relationships.
• Track, analyse, and report on key CRM metrics (e.g., open rates, click-through rates, conversion rates, customer retention, repeat purchase rate, and ROI) to evaluate campaign effectiveness.
• Partner with Digital, Marketing, Retail/Stores, and IT teams to ensure seamless multi-channel customer experiences and unified data capture.
• Conduct A/B testing on subject lines, content, and send times to continuously optimize campaign performance and engagement.

Profile

• 2–4 years of experience in CRM, database marketing, or client development, preferably within retail, luxury, or e-commerce sectors.
• Bachelor’s degree in marketing, Business Administration, Data Analytics, or a related field.
• Hands-on experience with CRM platforms, Email Service Providers (ESPs), and Marketing Automation tools (e.g., Salesforce Marketing Cloud).
• Strong analytical mindset with the ability to interpret data, generate insights, and build reports (proficiency in Excel required; SQL or BI tool knowledge is a plus).
• High attention to detail and strong project management skills with the ability to manage multiple campaigns simultaneously.
• Excellent written communication skills and an understanding of customer lifecycle marketing principles.

“Whatever you do – whether for work or pleasure – do it with passion! Live with passion,”wrote Christian Dior.
Well before he embarked on his destiny as a couturier, Christian Dior was fascinated with art. The young Normandy native and several friends opened an art gallery when he was just 23. In 1938 he learned the métier of pattern cutter with Robert Piguet and three years later began working as a designer for Lucien Lelong. Right from the founding of his Maison in 1946, he transformed his dreams into irresistible creations, seeking to break with the somber war years by elevating pure joy. His visionary spirit celebrated and enchanted women the world over. In only ten years, Monsieur Dior revolutionized the conventions of elegance and femininity, designing collections infused with dreams.

Crafting Dreams Starts With Yours

At LVMH, people make the difference in the art of crafting dreams.
Our people fuel our dynamic, entrepreneurial culture. We value collective ambitions, encouraging our talents to push boundaries and champion a curious, audacious state of mind. Our commitment to excellence is reflected in nurturing every individual with a growth mindset and development opportunities, consistently empowering them to reach their full potential. We are actively committed to positive impact through an inclusive environment that supports and gives back to our talented community.
Join us at LVMH, where your talent is at the heart of our collective successes.