CRM Insights & Performance Analytics Officer

Heriot-Watt University; Dubai; On-site; AED 90,000 - 150,000; Full time

Job summary

Heriot-Watt University Dubai is seeking a CRM and Performance Reporting Officer to support CRM, data analytics, performance reporting and automation across MRAC, Prospect Experience and the Global Admissions Hub.

You will develop Power BI dashboards, implement CRM workflows, analysis of applications and conversion, and contribute to governance, data quality and campaign optimization in collaboration with multiple teams.

Qualifications

• Bachelor’s degree in a quantitative discipline as listed.
• Strong Power BI, DAX and data modelling skills.
• Experience with data quality, governance and reporting.
• Experience producing dashboards and management information.

Responsibilities

• Develop, maintain and enhance Power BI dashboards for recruitment, admissions and performance.
• Analyse data to identify trends, risks and opportunities and support decision making.
• Support CRM workflows, automation journeys and audience segmentation.
• Monitor Cost of Acquisition reporting and scholarship/disc ount analysis.
• Collaborate with MRAC, Recruitment, Admissions and Marketing teams.

Skills

Power BI

DAX

Power Query

Data modelling

Excel

Data analytics

Analytical thinking

Communicating insights

Automation

Education

Bachelor’s degree in Data Science, Data Analytics, Computer Science or related quantitative field

Master’s degree in Data Science or related

Tools

SQL

Python

CRM software

Job description

Heriot-Watt University Dubai is seeking a CRM and Performance Reporting Officer to support CRM, data analytics, performance reporting and automation across MRAC, Prospect Experience and the Global Admissions Hub.

You will develop Power BI dashboards, implement CRM workflows, analysis of applications and conversion, and contribute to governance, data quality and campaign optimization in collaboration with multiple teams.