CRM Data Manager (12-Month Fixed-Term Contract)

Cognita; United Arab Emirates; Hybrid; AED 180,000 - 260,000; Full time

Job summary

Cognita is seeking a CRM Data Manager to own the quality, completeness and integrity of Cognita’s CRM data. You’ll migrate schools onto HubSpot and define standards to keep data reliable across operations.

You will lead remediation, mapping from Dynamics to HubSpot, and govern data quality across all live schools, working with IT, central teams and school leaders. This role involves travel across sites and time zones.

Qualifications

• Experience leading data migration, cleansing or data quality initiatives in a CRM or customer data platform.
• Experience establishing data quality standards, processes or governance in an operational context.
• Experience working across central and site-based stakeholders in a multi-site or multi-market organisation.
• Strong data management discipline with attention to detail and a structured approach to cleansing, mapping and validation at scale.
• Hands-on with HubSpot or equivalent CRM data platform, including import/export tools and basic data transformation.

Responsibilities

• Lead data cleansing and remediation for each school or cluster ahead of HubSpot migration and post-live remediation.
• Define and document data mapping between legacy systems (Dynamics) and HubSpot.
• Support migration execution via CSV/Excel import or script-based load and validate data.
• Own ongoing governance of CRM data quality and completeness across all live schools.
• Establish processes that promote accurate data capture at key points in the Sales and Parent Experience journey.
• Partner with CRM Insights and Analysis Manager to define and own KPIs that measure data quality and completeness.
• Raise HubSpot configuration/UI improvements for data capture in coordination with the Business Analyst.
• Provide data quality reporting to school-level and central teams.
• Maintain a repeatable data standard and playbook for migration and governance.

Skills

Data migration

Data cleansing

Data quality governance

HubSpot/CRM tooling

Stakeholder collaboration

Attention to detail

Cross-site coordination

Education

Degree-level education

Tools

HubSpot

Microsoft Dynamics

Excel

Job description

Cognita is a global family of 86 schools across 21 countries, with more than 100,000 students, 22,000 colleagues, 14 curricula and 9 languages of instruction. Our strength lies in our diversity. There is no single model of a Cognita school because education is inherently local. When families choose a school, they are making a deeply personal and community-based decision, and our schools reflect this.

What unites us is a shared ambition to deliver consistently high-quality education, alongside an exceptional experience for students and parents. We define this clearly through group-wide standards that articulate what “great” looks like, while allowing schools the freedom to express their local identity.

We have recently launched a new vision and strategic plan. It is ambitious and sets a clear direction for the years ahead.

Job Overview

Make sureevery number in our CRM can be trusted

Cognita is aglobal community of schools committed to making a lasting difference ineducation. We believe great schools are built by great people, and as we moveour schools onto HubSpot, we need someone who can make sure the data behindthem is clean, well governed and trusted.

As our CRM DataManager, you’ll own the quality, completeness and integrity of Cognita’s CRM data. That starts with migrating schools cleanly onto HubSpot and continues with setting the standards that keep data reliable in everyday operations. It’s a hands‑on role at the heart of our commercial data foundation, and the people who rely on it, from Principals to central teams, will be counting on you.

Contract Type: Fixed-Term Contract (12 Months)

What you’lldo

• Lead data cleansing and remediation for each schoolor cluster ahead of HubSpot migration, and continue to own remediation asissues arise once a school is live
• Define and document data mapping between our legacysystems (Dynamics) and HubSpot, giving migration execution clearrequirements to build against
• Support migration execution, whether throughCSV/Excel import or script-based load, validating data as it lands andresolving discrepancies quickly
• Own ongoing governance of CRM data quality andcompleteness across all live schools, setting the standards other teamswork to
• Establish processes that promote accurate datacapture at key points in the Sales and Parent Experience journey
• Partner with the CRM Insights and Analysis Manager to define and own the KPIs that measure data quality and completeness
• Raise HubSpot configuration or UI improvements that would improve data capture with the Business Analyst, for prioritisationinto the CRM roadmap
• Provide data quality reporting to school-level stakeholders (such as Parent Experience Managers and Principals) and to central teams
• Maintain a repeatable data standard and playbookcovering both migration and ongoing governance, so our approach isconsistent across schools and clusters

You’ll work closely with the CRM Optimisation Manager, the CRM Insights and Analysis Manager, the Business Analyst, the HubSpot Global Rollout Programme Manager, IT and technical teams, vendors and integration partners, and cluster and school leaders.

What you’ll bring
Essential

• Experience leading data migration, cleansing ordata quality initiatives, ideally within a CRM or customer data platform
• Experience establishing data quality standards,processes or governance in an operational context, not just on projects
• Experience working across both central andsite-based stakeholders in a multi-site or multi-market organisation
• A strong data management discipline, with attentionto detail and a structured approach to cleansing, mapping and validationat scale
• Confidence working hands‑on with HubSpot or anequivalent CRM or data platform, including import/export tools and basicdata transformation
• Clear communication skills, with the ability toturn data issues into practical guidance for non-technical, school-basedcolleagues
• Degree-level education or equivalent professionalexperience

This role involves flexible working across multiple time zones and close day-to-day collaboration with IT, the CRM Optimisation Manager and cluster teams, both virtually and in person as needed. You can also expect occasional international travel to schools and clusters to support migration and data remediation, particularly during active rollout phases.

We understand the value of AI tools and recognise the benefits they can offer to people who may need support with their writing. However, please be aware that we are increasingly rejecting CVs, expressions of interest and applications where the use of AI has resulted in content that feels generic, lacks personality or is indistinguishable from other submissions.

By using your own words, experiences and ideas to demonstrate your motivation for applying and your alignment with the role, you will give yourself the best opportunity to stand out in a highly competitive field.

Cognita is committed to safeguarding the welfare of children and young people and expects the same from its employees. All new staff will be subject to detailed and enhanced pre-employment clearance, including identity checks, criminal background checks for all countries lived in, qualification checks, employment checks to include an exploration of any gaps in employment, and satisfactory reference checks for all employment in the last 10 years.