Creative Social Media Executive, Dubai

JMED Clinic; United Arab Emirates; On-site; AED 70,000 - 110,000; Full time

Benefits offered by this job

UAE employment visa provided

On-site role in Dubai

Job summary

JMED Clinic in Dubai, UAE is seeking a Creative Social Media Executive to develop and manage the Founder & CEO's personal brand across Instagram, TikTok, LinkedIn, YouTube and related platforms.

This hands-on role demands a strong understanding of luxury aesthetics, visual storytelling, content creation, and personal branding, with close collaboration with the Marketing Team and the Founder to turn expertise and leadership into premium digital content and founder-led campaigns.

Qualifications

• 2–3 years in social media, content creation, personal branding, or digital marketing.
• Portfolio showing content concepts, filming, and editing.
• Strong knowledge of Instagram, TikTok, LinkedIn, YouTube and short-form formats.
• Proficiency with CapCut, Edits, Canva, Adobe Premiere Pro; familiarity with AI tools.
• Excellent copywriting and storytelling for luxury brands.
• Understanding of luxury aesthetics and premium brand positioning.
• Excellent organization and ability to work with senior leadership.
• Experience in aesthetics, beauty, skincare, fashion, or founder-led branding is a plus.

Responsibilities

• Develop and execute the strategy for the Founder’s social media platforms.
• Define content pillars, visual direction, and recurring formats.
• Create monthly content calendars across key platforms.
• Conceptualize Reels, TikToks, Stories, carousels, podcasts, and campaigns.
• Develop hooks, scripts, captions, and storytelling concepts.
• Research personal brands, competitors, and global trends.
• Create mood boards, shot lists, and creative briefs for shoots.
• Maintain a premium visual identity across all content.
• Manage publishing, monitor performance, and grow engagement.
• Stay updated on trends, formats, and AI tools.

Skills

Social media strategy

Content creation

Luxury aesthetics

Storytelling

Video editing

CapCut

Canva

Adobe Premiere Pro

English copywriting

Project management

Tools

CapCut

Edits

Canva

Adobe Premiere Pro

Job description

About the Job

JMED Clinic is seeking a Creative Social Media Executive to develop and manage the social media presence and personal brand of its Founder & CEO.

This is a hands-on creative role for someone with a strong understanding of content creation, personal branding, luxury positioning, visual storytelling, and the aesthetics and beauty industry.

Working closely with the Marketing Team and Founder, the successful candidate will be responsible for turning professional expertise, leadership, business activities, and personality into compelling digital content across key social platforms.

Key Responsibilities

Social Media Execution

• Develop and execute the strategy for the Founder's Social Media Platforms.
• Define content pillars, positioning, visual direction, and recurring content formats.
• Create monthly content calendars across Instagram, TikTok, LinkedIn, YouTube, and relevant platforms.
• Conceptualize Reels, TikToks, Stories, carousels, podcasts, educational content, and founder-led campaigns.
• Develop strong hooks, scripts, captions, and storytelling concepts.
• Research relevant personal brands, competitors, industry leaders, and global social media trends.
• Develop mood boards, shot lists, visual references, and creative briefs for shoots.
• Maintain a premium, sophisticated, and recognizable visual identity across all content.
• Manage publishing, monitor performance, and identify opportunities to improve organic reach, engagement, and audience growth.
• Stay updated with social media trends, emerging formats, AI tools, and platform developments.

Execution Support and Coordination

• Manage and maintain the Founder & CEO's professional calendar, meetings, appointments, and commitments.
• Plan content production around the Founder's schedule and availability.
• Coordinate filming around meetings, treatments, training, events, speaking engagements, and travel.
• Maintain an organized content bank, production calendar, and publishing schedule.
• Coordinate photographers, videographers, creators, and external partners when required.
• Support professional scheduling, follow-ups, and day-to-day coordination.
• Work closely with the Marketing Team and handle professional information with discretion.

Requirements

• Minimum 2–3 years of relevant experience in social media, content creation, personal branding, or digital marketing.
• Strong portfolio demonstrating content personally conceptualized, filmed, and/or edited.
• Strong understanding of Instagram, TikTok, LinkedIn, YouTube, and short-form content.
• Proficiency in CapCut, Edits, Canva, Adobe Premiere Pro or similar tools, with familiarity using AI tools for creative workflows.
• Strong understanding of hooks, storytelling, visual direction, and audience retention.
• Excellent creative eye with an understanding of luxury aesthetics and premium brand positioning.
• Strong English communication and copywriting skills.
• Excellent organization, time management, and ability to manage multiple priorities independently.
• Comfortable working directly with senior leadership.
• Experience in aesthetics, beauty, skincare, wellness, fashion, luxury, or founder-led personal branding is an advantage.

The Ideal Candidate

We are looking for someone who combines the mindset of a content creator, social media strategist, and personal-brand builder.

You should be proactive, visually creative, trend-aware, and highly organized. Someone who sees content opportunities, brings fresh ideas, and takes ownership of execution rather than waiting for detailed briefs.

Role Details

• Location: Dubai, UAE
• Employment: Full-time, on-site
• Schedule: 6 days per week
• Candidates must currently reside in the UAE
• UAE employment visa provided
• Salary and incentives based on experience, portfolio, and suitability.