Creative Services Lead

Lockton; Dubai; On-site; AED 240,000 - 420,000; Full time

Job summary

Lockton MENA in Dubai seeks a strategic Creative Services Lead to shape and elevate the regional brand across marketing, digital, events and communications. You will translate global brand standards into culturally relevant visuals that resonate with GCC and broader MENA audiences while safeguarding consistency and quality.

You will lead a team, collaborate with Marketing, Digital and Events, and champion AI-enabled creativity to drive efficiency and impact.

Qualifications

• 8+ years in creative services, brand design or visual communications.
• Experience in professional services or complex B2B environments.
• Ability to lead strategically and hands-on.
• Experience adapting global brands for regional markets.
• Advanced proficiency with Adobe Creative Suite and modern design tools.

Responsibilities

• Own the visual expression of the Lockton MENA brand across marketing, digital, events, and communications.
• Translate business objectives and campaigns into compelling visual storytelling with regional relevance.
• Advise on brand application, localization, and cultural considerations for MENA markets.
• Lead ideation and concept development for campaigns, thought leadership, events, and internal comms.
• Ensure outputs meet brand, accessibility, quality, and regulatory standards.

Skills

Brand leadership

Creative direction

Visual storytelling

Adobe Creative Suite

AI in design

Stakeholder mgmt

Vendor management

AI-enabled design tools

Tools

Adobe Creative Suite

AI platforms

Job description

At Lockton, we’re passionate about helping our people achieve their ultimate potential. Our people are curious, action-oriented, and always striving to make ourselves and those around us better. We’re active listeners working to ensure understanding and problem solvers developing innovative solutions. If you can see yourself delivering excellent service to clients, giving back to our communities and being a part of our caring culture, you belong here.

About the Role

We are seeking a strategic and hands-on Creative Services Lead to shape and elevate our visual brand across the Middle East and North Africa.

This role is responsible for bringing our global brand to life in a way that resonates with regional audiences, ensuring all marketing, communications, digital and event assets are visually compelling, culturally relevant and aligned with business objectives. Acting as the region's brand custodian, you will interpret and adapt global brand standards for MENA markets while safeguarding consistency, quality and brand integrity.

The successful candidate will combine creative leadership, exceptional design expertise and strong commercial acumen with a forward-looking understanding of how AI and emerging technologies can enhance brand visibility, audience engagement and creative effectiveness.

Key Responsibilities

Creative Leadership & Brand Stewardship

• Own the visual expression of the brand across all marketing, communications, digital and event touchpoints.
• Translate business objectives, campaign strategies and corporate messaging into compelling visual storytelling.
• Act as the MENA custodian of the global brand, ensuring creative outputs balance global consistency with regional relevance.
• Advise stakeholders on brand application, visual communication best practice, localisation and cultural considerations.
• Lead creative ideation and concept development for campaigns, thought leadership, events, employer branding and internal communication initiatives.

Design & Content Creation

• Develop and deliver high-quality creative assets across print, digital, social, motion and experiential channels.
• Produce campaign key visuals, social media assets, presentations, infographics, brochures, website graphics, email banners, event collateral and executive communications.
• Adapt global creative assets for local markets, including bilingual and Arabic layouts, ensuring cultural appropriateness and audience relevance.
• Maintain design systems, templates and asset libraries that enable consistency and scalability.
• Champion the use of AI-enabled tools to improve creative ideation, content production, personalisation and efficiency.
• Identify opportunities to leverage AI-generated visuals and emerging creative technologies to enhance brand visibility and audience engagement.
• Establish standards and governance for responsible use of AI-generated creative assets while ensuring quality, compliance and brand integrity.
• Stay current on emerging trends in visual content, AI search, content discovery and digital experience design.

Quality, Governance & Operations

• Serve as the final reviewer and approver of creative assets before publication, production or distribution.
• Ensure all outputs meet brand, accessibility, quality and regulatory standards.
• Manage creative workflows, asset governance, version control and shared repositories.
• Oversee agency, freelancer and production partner relationships to ensure high-quality, cost-effective delivery.
• Drive continuous improvement in creative processes, efficiency and service delivery.

Cross-Functional Collaboration

• Partner with Marketing and Communications teams to translate messages into impactful visual experiences.
• Collaborate with Digital Marketing team to ensure creative assets meet platform, performance and accessibility requirements.
• Work alongside Events team to design event branding and collateral, providing creative oversight throughout production and installation to ensure design integrity and brand excellence.

Experience & Qualifications

• 8+ years of experience in creative services, graphic design, brand design, visual communications or a related discipline.
• Experience within professional services, consulting, financial services or complex B2B environments.
• Proven ability to operate at both a strategic and hands‑on execution level.
• Experience interpreting and adapting global brands for regional markets.
• Advanced proficiency in Adobe Creative Suite and contemporary creative tools.
• Experience managing agencies, freelancers and production vendors.
• Strong understanding of AI‑powered creative technologies and their application within marketing and communications.
• Exceptional stakeholder management, communication and influencing skills.

Preferred

• Experience working across Middle East and Africa markets.
• Experience with creative AI platforms such as Adobe Firefly, Microsoft Copilot, Runway, Midjourney or similar tools.

Success in the Role

• Consistent and high-quality application of the brand across all regional touchpoints.
• Effective localisation of global campaigns for MENA audiences.
• Strong stakeholder satisfaction and creative delivery performance.
• Efficient, scalable creative operations with reduced rework and improved speed to market.
• Increased use of AI‑enabled creative approaches to elevate brand visibility, engagement and production efficiency.
• Recognition as the trusted creative authority and brand guardian across the region.

About Lockton MENA

Headquartered in Dubai (UAE), with 500+ associates providing (re)insurance and people solutions, we have strength in handling major corporate clients in UAE and throughout the region. Offering innovation in our solutions, we service clients across the Middle East, North Africa and Pakistan customising the best protections for them.

Lockton MENA was the first broker to achieve its own Lloyd’s Broker license in the Middle East and holds an exclusive global partnership with the Chartered Insurance Institute (CII) under the International Professional Partner Firm (IPPF), demonstrating high professional standards and best practices, that distinguish the company among its peers in the industry.

From our headquarters in Dubai, Lockton MENA has expanded operations into the UAE, Egypt, Jordan, Kingdom of Saudi Arabia, Morocco and Oman.