Copywriter / Content Writer (Bilingual)

SHARJAH EDUCATION ACADEMY; Sharjah; On-site; AED 120,000 - 180,000; Full time

Job summary

Sharjah Education Academy is seeking a bilingual Copywriter/Content Writer to develop high-quality Arabic and English content across marketing channels, programmes and events. You will translate briefs into engaging copy while preserving brand voice.

The role requires creativity, strong writing/editing skills, and the ability to work with stakeholders to turn complex topics into clear messages. Familiarity with UAE audiences is a plus.

Qualifications

• Bachelor's degree in Communications, Marketing, Media, Journalism, Arabic, English or related field.
• Minimum 5 years of professional copywriting/content-writing experience.
• Strong bilingual portfolio demonstrating creativity across formats and channels.
• Experience producing content for marketing, digital, institutional and event needs.
• Experience in agency, government, education, corporate or multi-brand environments desirable.
• Understanding of UAE/GCC audiences and cultural context preferred.

Responsibilities

• Develop creative concepts, campaign messages, headlines and calls-to-action.
• Write Arabic and English content for social media, websites, email, ads and brochures.
• Adapt content to suit different brands, audiences, channels and objectives.
• Work with stakeholders to understand briefs and translate complex topics.
• Develop scripts, interview questions and talking points as needed.
• Ensure content is natural, culturally relevant and audience-appropriate.
• Collaborate with Creative, Digital and Multimedia teams to support the brand.
• Research, edit and proofread content for accuracy and clarity.
• Manage feedback and revisions within deadlines.
• Support consistent application of brand voice and editorial standards.

Skills

Arabic writing

English writing

Editing

Proofreading

Marketing copywriting

Storytelling

Brand voice

Interviews

Research

Content strategy

Education

Bachelor's degree in Communications

Tools

AI-assisted tools

Job description

The Copywriter / Content Writer (Bilingual) develops high-quality Arabic and English content to support marketing and communications across the organisation's institutions, programmes, initiatives, campaigns, events and channels.

The role requires a versatile and creative writer who can transform briefs, ideas and complex information into clear, compelling and audience-focused content, while maintaining appropriate brand voice, tone and messaging.

Key Roles and Responsibilities

• Develop creative concepts, campaign messages, headlines, taglines, key messages and calls-to-action.
• Write Arabic and English content for a wide range of formats, including social media, websites, email, advertising, brochures, publications, presentations, events and marketing collateral.
• Adapt content and writing style to suit different brands, audiences, channels and communication objectives.
• Work with stakeholders and subject-matter experts across the organization to understand briefs, gather information and translate complex topics into accessible and engaging content.
• Develop scripts, storylines, interview questions, talking points and multimedia content as required.
• Ensure Arabic and English content is natural, culturally relevant and audience-appropriate, rather than relying on literal translation.
• Collaborate with Creative, Digital, Multimedia and other relevant teams to ensure copy supports the overall creative and communication approach.
• Research, edit and proofread content to ensure accuracy, clarity and quality.
• Manage feedback, revisions and multiple content requirements within agreed deadlines.
• Support consistent application of the organization's brand voice, messaging and editorial standards.

Competencies & Skills

• Excellent Arabic and English writing, editing and proofreading skills.
• Strong creative writing, storytelling and marketing copywriting ability.
• Ability to move confidently between creative, promotional, digital, editorial and institutional writing.
• Ability to understand complex or specialist subjects and communicate them clearly to different audiences.
• Strong research, interviewing and information-gathering skills.
• Good understanding of marketing, digital content and audience engagement.
• Strong stakeholder-management and collaboration skills.
• Excellent attention to detail, organization and time management.
• Strong digital literacy and proficiency with content development, collaboration and productivity tools, including responsible use of AI-assisted tools.

Qualifications & Required Experience

• Bachelor's degree in Communications, Marketing, Media, Journalism, Arabic, English or a related field.
• Minimum 5 years of professional copywriting/content-writing experience.
• A strong bilingual portfolio demonstrating creativity and versatility across different formats and channels.
• Experience producing content for a range of marketing, digital, institutional and event-related requirements.
• Experience working in an agency, government, education, corporate or multi-brand environment is desirable.
• Understanding of UAE/GCC audiences and cultural context is preferred.