Copywriter

Salt; Dubai; On-site; AED 180,000 - 300,000; Full time

Job summary

Salt in Dubai is seeking a talented bilingual Copywriter to join a leading global agency working on a high-profile skincare brand. The role requires fluency in Arabic and English and the ability to craft culturally relevant copy for global campaigns across social, digital and integrated channels.

You will develop concepts, write social-first content, adapt campaigns for MENA audiences, and collaborate with creative, social and strategy teams to ensure tone of voice and brand guidelines are

Qualifications

• 5+ years' experience as a Copywriter in an agency or creative environment.
• Fluency in both written and spoken Arabic and English is essential.
• Strong Arabic copywriting skills for a MENA audience.
• Experience creating social-first and digital content.
• Portfolio demonstrating campaign, social and digital work.

Responsibilities

• Develop creative copy and campaign concepts across Arabic and English.
• Write social-first content for multiple platforms.
• Create copy for campaigns, digital, social, influencer and brand activity.
• Adapt global brand campaigns for Arabic-speaking audiences across MENA.
• Ensure Arabic copy is culturally relevant and aligns with brand guidelines.
• Collaborate with Art Directors, Designers, Social and Strategy teams to develop integrated ideas.
• Develop campaign messaging, headlines, taglines, captions and other brand communications.
• Stay up to date with social, cultural and digital trends across the MENA region.

Skills

Arabic copywriting

English copywriting

Agency experience

Social-first content

Campaign development

MENA market understanding

Job description

We are working with a leading global agency who are looking for a talented Bilingual Copywriter to join their growing team in Dubai, working on a high-profile global skincare brand.

This is an exciting opportunity for a Copywriter who is fluent in both Arabic and English and can create culturally relevant, engaging copy for a global brand across social, digital and integrated campaigns.

The Role

As a Bilingual Copywriter, you will be responsible for developing creative concepts and copy across Arabic and English, working closely with the wider creative, social and strategy teams.

You will be responsible for:

• Developing creative copy and campaign concepts across Arabic and English
• Writing social-first content for multiple platforms
• Creating copy for campaigns, digital, social, influencer and wider brand activity
• Adapting global brand campaigns and messaging for Arabic-speaking audiences across MENA
• Ensuring Arabic copy is culturally relevant, natural and engaging rather than simply translated
• Working closely with Art Directors, Designers, Social and Strategy teams to develop integrated creative ideas
• Developing campaign messaging, headlines, taglines, captions and other brand communications
• Ensuring all content is aligned with the brand's tone of voice and global guidelines
• Contributing to creative brainstorms and presenting ideas internally and to clients
• Staying up to date with social, cultural and digital trends across the MENA region

The Ideal Candidate

We are looking for a creatively strong Copywriter who can confidently work across both Arabic and English, ideally with agency experience and a background working on beauty, skincare, FMCG or consumer brands.

You will ideally have:

• 5+ years' experience as a Copywriter within an agency or creative environment
• Fluency in both written and spoken Arabic and English is essential
• Strong Arabic copywriting skills, with the ability to write naturally for a MENA audience
• Experience creating social-first and digital content
• Strong understanding of cultural nuances across the UAE and wider MENA region
• Experience working on global or regional brands
• Beauty, skincare, fashion or FMCG experience is highly desirable
• A strong creative portfolio demonstrating campaign, social and digital work
• Ability to take a global brand idea and culturally adapt it for the region
• Strong collaboration skills and the ability to work closely with creative and strategy teams
• Excellent attention to detail and a strong understanding of tone of voice

This is a great opportunity to join a global agency and work on a major international skincare brand, creating culturally relevant work across Arabic and English for audiences across the region.